ADVERTISING RESEARCH FOUNDATION INC
432 PARK AVENUE SOUTH, NEW YORK, NY 10016 www.thearf.org

Total Revenue
$7,558,283
Total Expenses
$7,912,610
Net Assets
$2,195,775

Organizations Filed Purposes: THE PRINCIPAL MISSION IS TO HELP MEMBER COMPANIES MAKE BETTEREVIDENCE-BASED BUSINESS DECISIONS BY ADVOCATING AND APPLYING THE VALUES AND METHODS OF SCIENCE - OBJECTIVITY, CLARITY, RIGOR, TRANSPARENCY, AND REPLICABILITY - TO IMPROVE THE PRACTICE OF MARKETING AND ADVERTISING COMMUNICATION.

PUBLISHED THE JOURNAL OF ADVERTISING RESEARCH: THIS JOURNAL REPORTED ADVERTISING INDUSTRY RESEARCH FINDINGS FOR THE USE OF ADVERTISING PRACTICIONERS AND USERS OF ADVERTISING RESEARCH.

CONDUCTED CONFERENCES, WORKSHOPS AND SYMPOSIUMS. PRINCIPAL MISSION IS TO DEVELOP AND MAINTAIN A CONTINUING PROGRAM OF ACTIVITIES AND PUBLICATIONS FOR THE ADVERTISING RESEARCH INDUSTRY.

CURATED RESEARCH: THE ADVERTISING RESEARCH FOUNDATION CURATES INDUSTRY RESEARCH AND PERFORMS INDEPENDENT RESEARCH WHICH IS DISTRIBUTED THROUGH PUBLICATIONS, WORKSHOPS, AND CONFERENCES TO ITS MEMBERS AND THE ADVERTISING RESEARCH COMMUNITY AT LARGE.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Scott McdonaldPRESIDENT/CEO37.5$400,000
Paul DonatoEVP, GLOBAL RESEARCH QUALITY & INNOVATION40$248,028
Thomas HigginsCOO/CFO37.5$245,916
Michael HeitnerEVP, MEMBER NEEDS & VALUE37.5$197,603
Marc RappinEVP, STRATEGIC PARTNERSHIP37.5$164,847
Erik Erikson To AugustSVP, HUMAN RESOURCES37.5$160,000
Rachael FeigenbaumSVP, EVENTS PROGRAM PRODUC37.5$146,907
Kelly FlynnDIRECTOR, BUSINESS DEVELOPMENT & GROWTH40$133,327
Norman CordovaASSISTANT CONTROLLER37.5$130,856
Mitchell GlennDIRECTOR, IT40$120,948
Beth Rockwood To AugustBOARD MEMBER1$0
Wanda Young To AugustBOARD MEMBER1$0
Tim Perzyk To AugustBOARD MEMBER1$0
Terry Cohen To AugustBOARD MEMBER1$0
Ted Prince To AugustBOARD MEMBER1$0
Steven Rosenblatt To AugustBOARD MEMBER1$0
Robert Liodice To AugustBOARD MEMBER1$0
Richard Thorogood To AugustBOARD MEMBER1$0
Radha SubramanyamBOARD MEMBER1$0
Pierre Le Manh To AugustBOARD MEMBER1$0
Peter Sedlarcik To AugustBOARD MEMBER1$0
Peter BradburyBOARD MEMBER1$0
Nishat MehtaBOARD MEMBER/TREASURER1$0
Nihan Brunton To AugustBOARD MEMBER1$0
Mary Ann PackoBOARD MEMBER/SECRETARY1$0
Kristina Sruoginis To AugustBOARD MEMBER1$0
Kirti Singh To AugustBOARD MEMBER1$0
Kate Sirkin To AugustBOARD MEMBER1$0
Josh Chasin To AugustBOARD MEMBER1$0
John WalthourBOARD MEMBER1$0
Jeff Doud To AugustBOARD MEMBER1$0
Jed MeyerBOARD MEMBER/PAST CHAIR1$0
Jane Clarke To AugustBOARD MEMBER1$0
Howard Shimmel To AugustBOARD MEMBER1$0
Gunnard Johnson To AugustBOARD MEMBER1$0
George Terhanian To AugustBOARD MEMBER1$0
George Ivie To AugustBOARD MEMBER1$0
Elizabeth TarpinianBOARD MEMBER1$0
Elissa Lee To AugustBOARD MEMBER1$0
David Poltrack To AugustBOARD MEMBER1$0
David Morgan To AugustBOARD MEMBER1$0
David Krajiceck To AugustBOARD MEMBER1$0
David Ho To AugustBOARD MEMBER1$0
Carlos Fonseca To AugustBOARD MEMBER1$0
Britta ClevelandBOARD MEMBER1$0
Brad Smallwood To AugustBOARD MEMBER1$0
Bob Pearson To AugustBOARD MEMBER1$0
Barb MurrerBOARD MEMBER/CHAIR1$0
Andy Fisher To AugustBOARD MEMBER1$0
Ali Rana To AugustBOARD MEMBER1$0
Greg Levitt To AugustBOARD MEMBER1$0
Raja Rajamannar To AugustBOARD MEMBER1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/201933199349305278_public.xml