BAA EDUCATIONAL FOUNDATIONINC
650 FIRST AVENUE NO 2-SW, NEW YORK, NY 10016 www.pmalink.org

Total Revenue
$1,399,397
Total Expenses
$1,488,103
Net Assets
$25,059

Organizations Filed Purposes: TO PROVIDE AND SUPPORT EDUCATION OF THE PUBLIC DOMESTICALLY AND INTERNATIONALLY IN VARIOUS ASPECTS OF THE BRAND ACTIVATION INDUSTRY; TO CONDUCT CONFERENCES AND SEMINARS; TO DISTRIBUTE AND DISSEMINATE VARIOUS MEDIA AND BE INVOLVED WITH ANY AND ALL ASPECTS OF EDUCATIONAL PROGRAMS, AND ANY OTHER MATTERS RELATING TO BRAND ACTIVATION.

THE MARKETING LAW CONFERENCE IS THE BIGGEST AND MOST IMPORTANT CONFERENCE IN THE MARKETING AND ADVERTISING LAW INDUSTRY. THE CONFERENCE INCLUDED 40 SESSIONS AND 15 EXPERT ROUNDTABLES. OVER 110 SPEAKERS, INCLUDING SPEAKERS FROM FTC COVERED MANY IMPORTANT ISSUES, MADE THE BROADEST AND DEEPEST CUTS INTO THE LAWS OF PROMOTIONS, ADVERTISING, BIG DATA, PRIVACY, SWEEPSTAKES, I.P., MOBILE, AND ALL OTHER KEY ISSUES NOW FACING THE INDUSTRY.

THE MARKETING TO THE OMNI-CHANNEL SHOPPER SUMMIT TARGETED MARKETERS WHO USE DIGITAL TECHNOLOGY TO COMMUNICATE WITH SHOPPERS ALONG THE VARIOUS PATHS TO PURCHASE. THE AGENDA INCLUDED MARKETERS CITING CASE STUDIES AND DISCUSSING ORGANIZATIONAL MODELS, RESEARCHERS AND CONSULTANTS REVIEWING TRENDS AND FORECASTS, SOCIAL AND MOBILE MEDIA AND TECHNOLOGY COMPANIES UPDATING THE AUDIENCE ON LATEST CAPABILITIES, AND ECOMMERCE RETAILERS. BRAND MARKETERS WHO SPOKE INCLUDE 7-ELEVEN, ARTIS, CLOROX, KRAFT, NICKELODEON, PEAPOD, PEPSICO.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Edward M KabakSECRETARY32$173,915
Bonnie J CarlsonPRESIDENT, CEO9$66,648
Lana MavreshkoTREASURER16$61,516
Michael KaufmanTREASURER15$53,198
John ZamoiskiBOARD MEMBER1$0
Michael MurphyLEGAL COUNSEL1$0
Michael BarkowSECRETARY1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/201541289349302364_public.xml