Organizations Filed Purposes:
TO PROVIDE MEMBER COMMUNITIES IN EACH OF THE SIX DRIVERS (CONTENT MARKETING, EXPERIENTIAL MARKETING, RETAILER MARKETING, PROMOTION MARKETING, RELATIONSHIP MARKETING, INFLUENCER MARKETING) TO GET UP-TO-DATE INFORMATION AND EDUCATION; GET RESEARCH / DATA TO SUPPORT BRAND-BUILDING METRICS AND BENCHMARKING; SHARE BEST PRACTICES AND NETWORK; HAVE A PLATFORM FOR BUYERS / SELLERS TO SHOWCASE CAPABILITIES; BE REPRESENTED THROUGH ADVOCACY INITIATIVES WITH STATE / FEDERAL REGULATORS; BE RECOGNIZED FOR BEST-IN-CLASS BRAND ACTIVATION CAMPAIGNS.
BAA IS THE PREEMINENT KNOWLEDGE SOURCE FOR INTEGRATED MARKETING PROFESSIONALS WHO UTILIZE PROMOTION TO ACHIEVE SPECIFIC AND MEASURABLE BRAND-BUILDING GOALS.
THE ANNUAL MARKETING CONFERENCE, THEMED "BRAND ACTIVATION-SHIFT HAPPENS!", HELPED BRAND MARKETERS AND AGENCY PROFESSIONALS TRANSLATE BRAND EQUITY AND MARKETING STRATEGY INTO REAL ACTIONS THAT ENGAGE CONSUMERS AT MULTIPLE TOUCHPOINTS. BUILT ON CREATIVE CONCEPTS AND INSIGHTFUL STRATEGIES, THESE SUCCESSFUL BRANDS DELIVER MOTIVATING BRAND ACTIVATION STRATEGIES THAT BUILD LOYALTY AND PRODUCE PROFITABLE RESULTS.
REGGIE. THE REGGIE AWARDS ARE DEDICATED TO RECOGNIZING SUPERIOR THINKING, CREATIVITY, EXECUTION AND RESULTS ACROSS THE ENTIRE SPECTRUM OF INTEGRATED MARKETING. THE NAME OF THE AWARD - THE REGGIE - IS DERIVED FROM "CASH REGISTER". IT WAS CHOSEN BECAUSE "NOTHING HAPPENS UNTIL A SALE IS MADE". GOLD, SILVER, BRONZE AWARDS ARE PRESENTED IN EACH CATEGORY.
MEMBERSHIP SERVICES: BAA LINK NEWSLETTER, LEGAL WATCH NEWSLETTER, ASK ATTORNEY, ASK MARKETERS, REGGIE SEARCHABLE DATABASE.MEMBERSHIP SERVICES ARE NOT ADDITIONAL REVENUE GENERATORS, BUT ADDING VALUE TO MEMBERSHIP THROUGH AVAILABILITY OF TIMELY INFORMATION AND OPPORTUNITIES TO DISCUSS QUESTIONS WITH RESIDENT EXPERTS.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Bonnie J Carlson | PRESIDENT, CEO | 26 | $192,540 |
| Lana Mavreshko | CFO | 19 | $73,050 |
| Michael Kaufman | VP OF MARKETING | 20 | $70,931 |
| Edward M Kabak | CHIEF LEGAL OFFICER | 3 | $16,305 |
| Barbara Yaros | BOARD MEMBER | 1 | $0 |
| Al Wittemen | BOARD MEMBER | 1 | $0 |
| Ron Urbach | BOARD MEMBER | 1 | $0 |
| Brad Taylor | BOARD MEMBER | 1 | $0 |
| Melissa Steinman | BOARD MEMBER | 1 | $0 |
| Jeff Smith | BOARD MEMBER | 1 | $0 |
| Keith Simmons | BOARD MEMBER | 1 | $0 |
| Robert Passikoff | BOARD MEMBER | 1 | $0 |
| Chris Mccleary | BOARD MEMBER | 1 | $0 |
| Don Mayo | BOARD MEMBER | 1 | $0 |
| Lena Lewis | BOARD MEMBER | 1 | $0 |
| Victor Lee | BOARD MEMBER | 1 | $0 |
| Brad Horowitz | BOARD MEMBER | 1 | $0 |
| Bruce Hollander | BOARD MEMBER | 1 | $0 |
| Geoff Herzog | BOARD MEMBER | 1 | $0 |
| Brian Heidelberger | BOARD MEMBER | 1 | $0 |
| John Hartinger | BOARD MEMBER | 1 | $0 |
| Michael Harris | BOARD MEMBER | 1 | $0 |
| Sean Hanrahan | BOARD MEMBER | 1 | $0 |
| Dee Hall | BOARD MEMBER | 1 | $0 |
| Jeffrey Greenbaum | BOARD MEMBER | 1 | $0 |
| Kenneth Florin | BOARD MEMBER | 1 | $0 |
| Nancy Felsten | BOARD MEMBER | 1 | $0 |
| Matt Egol | BOARD MEMBER | 1 | $0 |
| Linda Crowder | BOARD MEMBER | 1 | $0 |
| Debby Culbertson | BOARD MEMBER | 1 | $0 |
| Jim Blumberg | BOARD MEMBER | 1 | $0 |
| Robert Bell | BOARD MEMBER | 1 | $0 |
| Barry Benjamin | BOARD MEMBER | 1 | $0 |
| Tracey Altman | BOARD MEMBER | 1 | $0 |
| Terry Atkins | BOARD MEMBER | 1 | $0 |
| Mary Kay Andersen | BOARD MEMBER | 1 | $0 |
| Jim Holbrook | EXEC. COMMITTEE | 1 | $0 |
| Linda Goldstein | LEGAL COUNSEL | 1 | $0 |
| Brian Kristofek | SECRETARY | 1 | $0 |
| Rick Murray | TREASURER | 1 | $0 |
| Pam Kermisch | VICE CHAIR OF THE BOARD | 1 | $0 |
| Marc Shaw | CHAIRMAN OF THE BOARD | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/201531289349302423_public.xml