Organizations Filed Purposes:
DIGITAL ADVERTISING ALLIANCE PROMOTES DIGITAL/POLITICAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA.
PROVIDE CONSUMERS TRANSPARENCY OVER POLITICAL ADVERTISING AND DIGITAL ADVERTISING & CONTROL OVER COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA.
PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH INCREASED TRANSPARENCY:OUR PRINCIPLES REQUIRE COMPANIES TO PROVIDE CLEAR AND EASILY ACCESSIBLE DISCLOSURES TO CONSUMERS ABOUT DATA COLLECTION AND USE PRACTICES ASSOCIATED WITH DIGITAL ADVERTISING. THE SAME PRINCIPLES ALSO APPLY TO DIGITAL POLITICAL ADVERTISING. DAA ALLOWS LICENSED ENTITIES TO USE THE ADVERTISING OPTION ICON WITHIN OR NEAR ONLINE ADVERTISEMENTS OR ON WEB PAGES OR APPLICATIONS WHERE INTEREST BASED ADVERTISING IS OCCURING. THE POLITICAL ADS ICON IS USED NEAR OR IN ADS TO PROVIDE TRANSPARENCY.
PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH ENHANCED CONSUMER CONTROL:THE PRINCIPLES REQUIRE ENTITIES TO PROVIDE CONSUMERS WITH CONTROL OVER THE COLLECTION AND USE OF WEB VIEWING AND OTHER SIMILAR DATA. TO ENCOURAGE THIS TYPE OF CONSUMER CHOICE, THE CORPORATION CREATED THE ABOUT ADS CONSUMER OPT-OUT PAGE AND APP CHOICES WHERE CONSUMERS CAN EASILY OPT-OUT OF SOME OR ALL OF THE INTEREST-BASED ADS THEY RECEIVE FROM PARTICIPATING ENTITIES, IF THEY SO CHOOSE.
CONDUCT EDUCATION OUTREACH TO CONSUMERS AND BUSINESSES:THE DAA DEVELOPS BROAD COMMUNICATIONS THAT EDUCATE CONSUMERS AND BUSINESSES ABOUT POLITICAL ADS INITIATIVES, ONLINE BEHAVIORAL ADVERTISING, AND THE PRINCIPLES.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Lou Mastria | EXECUTIVE DIRECTOR | 50 | $350,817 |
| Chet Dalzell | SENIOR DIRECTOR, COMMUNICA | 40 | $172,482 |
| Dave Grimaldi | DIRECTOR | 5 | $0 |
| Christopher Oswald | DIRECTOR | 5 | $0 |
| Leigh Freund | DIRECTOR | 5 | $0 |
| Clark Rector | DIRECTOR | 5 | $0 |
| Dick O'Brien | DIRECTOR | 5 | $0 |
| Dan Jaffe | DIRECTOR | 5 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/201932529349300218_public.xml