DIAMOND PRODUCERS ASSOCIATION USA INC
28 W 44TH STREET SUITE 1020, NEW YORK, NY 10036 www.diamondproducers.com

Total Revenue
$43,532,647
Total Expenses
$43,532,647
Net Assets
$0

Organizations Filed Purposes: THE PURPOSE OF DIAMOND PRODUCERS ASSOCIATION USA, INC. (DPA USA) IS TO MAINTAIN AND ENHANCE CONSUMER DEMAND FOR AND CONFIDENCE IN NATURAL DIAMONDS. BY PROMOTING THE INTEGRITY AND REPUTATION OF DIAMONDS AND THE DIAMOND INDUSTRY, DPA USA PLAYS A CENTRAL ROLE IN ENSURING THE LONG TERM SUSTAINABILITY OF THE DIAMOND SECTOR.

PROTECT AND PROMOTE THE INTEGRITY AND REPUTATION OF DIAMONDS TO ENSURE THE INDUSTRY SUSTAINABILITY.

DPA USA ENGAGES WITH CURRENT AND FUTURE CONSUMERS TO UNDERSTAND THEIR NEEDS AND ASPIRATIONS. RESEARCH DRIVEN INSIGHTS SHAPE DIAMOND CATEGORY MARKETING PROGRAMS DESIGNED TO FORGE DEEP AND DURABLE EMOTIONAL CONNECTIONS WITH CONSUMERS. MILLENNIAL CONSUMERS ARE A PRIMARY, BUT NOT EXCLUSIVE, AUDIENCE. DPA COMPLETED RESEARCH, PRODUCTION AND LAUNCH OF TWO NEW ADVERTISING FILMS AND TWO IMAGES FOR ITS REAL IS RARE REAL IS A DIAMOND CAMPAIGN FOR USE IN PAID MEDIA INCLUDING TV, DIGITAL, PRINT OUT OF HOME, AND CINEMA. THE COMPAIGN DEBUTED IN MID-NOVEMBER AND RAN THROUGH YEAR-END DURING THE IMPORTANT HOLIDAY SHOPPING SEASON.

DPA USA IS A RELIABLE, CURRENT, UNBIASED SOURCE OF INFORMATION FOR THE MEDIA, CONSUMERS, GOVERNMENTS, MEMBERS OF THE CIVIL SOCIETY, AND THE FINANCIAL COMMUNITY. GIVEN THE COMPLEXITY OF THE DIAMOND SECTOR, WHICH TOUCHES MILLIONS OF LIVES IN MULTIPLE JURISDICTIONS ON ALL CONTINENTS, INFORMATION INCLUDES DIAMOND EXPLORATION, MINING, CUTTING, POLISHING, JEWELRY MANUFACTURING AND RETAIL SALES. DPA SIGNIFICANTLY GREW SOCIAL MEDIA FOLLOWING AND REDESIGNED, REPLATFORMED AND RELAUNCHED THE REALISADIAMOND.COM WEBSITE WITH MORE EDUCATIONAL AND ADVOCACY INITIATIVES WITH NY TIMES, NAT GEO, RAPAPORT, MARIE CLAIRE, AND CAPTIVATE.

DPA USA WORKS TO SHARE AND IMPLEMENT BEST PRACTICES AMONG INDUSTRY STAKEHOLDERS TO FURTHER IMPROVER OVERALL STANDARDS IN THE DIAMOND SUPPLY CHAIN. IT FOCUSES ON EMPLOYEE HEALTH, SAFETY, WORKING CONDITIONS, PARTNERSHIPS WITH LOCAL COMMUNITIES, SUPPLY CHAIN INTEGRITY, ENVIRONMENTAL MANAGEMENT, FINANCIAL TRANSPARENCY AND PRODUCT DISCLOSURE. THE DPA TEAM HOSTED SEVERAL REGIONAL TRADE SALONS WITH RETAILERS AND INDUSTRY STAKEHOLDERS ON THE EAST AND WEST COASTS, ATTENDED SEVERAL INDUSTRY CONFERENCES, AND LAUNCHED A RETAILER DIAMOND TRAINING INITIATIVE.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Kristina Buckley KayelMANAGING DIRECTOR40$331,250
Sarah GorvitzSTRATEGIC COMMUNICATIONS40$277,937
Brooke M Goodwin-FullertonSTRATEGIC PARTNERSHIPS LEA40$183,751
Jay WilliamsRESEARCH LEAD40$164,815
Grant MobleyTRADE LEAD40$155,419
Jean-Marc LieberherrDIRECTOR0.1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202011959349303796_public.xml