PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC
120 WALL STREET 21ST FLOOR, NEW YORK, NY 10005 www.prsafoundation.org

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Organizations Filed Purposes: THE PRSA FOUNDATION, AN INDEPENDENT 501(C)(3) CHARITABLE ORGANIZATION, RAISES FUNDS TO FUEL THE PASSION, DREAMS AND FUTURES OF A DIVERSE RANGE OF AMBITIOUS AND PROMISING STUDENTS BY SUPPORTING PROGRAMS THAT ATTRACT ETHNIC AND RACIAL MINORITIES TO CAREERS IN PR, AND BY DEVELOPING THEIR CAPACITY TO BRING THE PR PERSPECTIVE TO THE ORGANIZATIONS THEY SERVE AND TO SOCIETY.

TO FOSTER, SPONSOR AND CONDUCT RESEARCH, EDUCATION AND CONTINUING EDUCATION IN THE PUBLIC RELATIONS INDUSTRY.

THE PRSA FOUNDATION SUPPORTS DIVERSE STUDENTS AND SCHOLARS IN THEIR DESIRE TO ENTER THE PROFESSION OF PUBLIC RELATIONS. OUR FOCUS IS ON THE IMPROVEMENT AND DIVERSIFICATION OF THE FIELD THROUGH THE GRANTING OF SCHOLARSHIPS AND AWARDS AND THE CREATION AND SUPPORT OF RESEARCH. WE AWARD GRANTS AND SCHOLARSHIPS TO DESERVING SCHOLARS, AND PUBLISH RESEARCH FOCUSED ON BEST-IN-CLASS DIVERSITY RETENTION, RECRUITMENT, AND MENTORSHIP. WE ALSO SEEK AND ACCEPT NEW FUNDS FROM DONORS (INDIVIDUAL OR CORPORATE/AGENCY) THAT FOLLOW CURRENT GUIDELINES FOR ESTABLISHING SCHOLARSHIPS AND RESEARCH GRANTS AND PURSUE PARTNERSHIPS WITH ORGANIZATIONS AND INDIVIDUALS TO DEVELOP PROGRAMS ADVANCING THE CAREER SUCCESS OF DIVERSE GRADUATES. IN 2019, THE FOUNDATION HAS GIVEN 32 INDIVIDUAL SCHOLARSHIPS AND AWARDS TOTALING $51,907. THREE ADDITIONAL GRANTS IMPACTING OVER 100 STUDENTS, TOTALING $36,350 WERE ALSO AWARDED.

DIVERSE VOICES: PROFILES IN LEADERSHIP IS DESIGNED TO HELP COMMUNICATIONS LEADERS AND PROFESSIONALS BETTER UNDERSTAND THE CHALLENGES FACED BY MINORITIES IN THE FIELD. PUBLISHED IN PARTNERSHIP WITH THE MUSEUM OF PUBLIC RELATIONS, DIVERSE VOICES FEATURES INTERVIEWS WITH MORE THAN 40 MULTICULTURAL CORPORATE AND PR AGENCY LEADERS. THESE EXECUTIVES, WHO HAVE RISEN TO THE VERY TOP OF THIS DYNAMIC AND VITAL FIELD, SHARE CANDID ANECDOTES DETAILING THE SUCCESSES THEY HAVE HAD, THE OBSTACLES THEY HAVE HAD TO OVERCOME AND THE LESSONS THEY HAVE LEARNED ALONG THE WAY. THE BOOK ALSO HAS TIPS AND LESSONS FOR THOSE ENTERING THE FIELD.

DIVERSITY ACTION ALLIANCE FUND: SPEARHEADED BY THE PRSA FOUNDATION, THE DIVERSITY ACTION ALLIANCE IS COALITION OF PUBLIC RELATIONS AND COMMUNICATIONS LEADERS JOINING FORCES TO ACCELERATE PROGRESS IN THE ACHIEVEMENT OF MEANINGFUL AND TANGIBLE RESULTS IN DIVERSITY, EQUITY AND INCLUSION ACROSS THE PROFESSION. 2019 PROGRAM ACTIVITIES INCLUDED GROWING COALITION MEMBERSHIP, AND DEVELOPING THE ACTION COMMITMENT FOR MEMBERS AND RESOURCES.

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