TRANSPORTATION ALTERNATIVES INC
111 JOHN STREET NO 260, NEW YORK, NY 10038 www.transalt.org

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Organizations Filed Purposes: TO RECLAIM NEW YORK CITY'S STREETS FROM THE AUTOMOBILE, AND TO ADVOCATE FOR BICYCLING, WALKING AND PUBLIC TRANSIT AS THE BEST TRANSPORTATION ALTERNATIVES

ADVOCACY:THE OVERARCHING GOAL OF TA'S ADVOCACY PROGRAM IS TO ENGAGE AND EMPOWER NEW YORKERS TO INCREASE BIKING, WALKING AND PUBLIC TRANSIT OPTIONS AND ACHIEVE VISION ZERO - THE REVOLUTIONARY GOAL OF ZERO DEATHS OR SERIOUS INJURIES CAUSED BY TRAFFIC. IN 2019, TA'S ORGANIZERS AND ACTIVISTS ENGAGED IN 40 INDIVIDUAL CAMPAIGNS TO IMPROVE NEW YORK CITY'S STREETSCAPE, FOR WHICH WE COLLECTED A TOTAL OF 17,202 PETITION SIGNATURES AND SECURED 141 NEW COALITION PARTNERS. WE TURNED OUT ACTIVISTS TO 497 SEPARATE PUBLIC-FACING EVENTS, INCLUDING COMMUNITY BOARD MEETINGS, RALLIES, COMMUNITY VISIONING SESSIONS, AND PETITION DRIVES, AND HELD 393 MEETINGS AND ENGAGEMENTS WITH ELECTED OFFICIALS. AS A RESULT OF THESE ACTIVITIES, WE ACHIEVED 61 CAMPAIGN MILESTONES THIS YEAR, INCLUDING POSITIVE COMMUNITY BOARD VOTES, THE ENDORSEMENT OF ELECTED OFFICIALS, AND THE FULL IMPLEMENTATION OF MANY PROJECTS. MAJOR FLAGSHIP VICTORIES IN 2019 INCLUDED THE GREEN WAVE BICYCLE PLAN, THE STREETS MASTER PLAN, THE PASSING OF A CONGESTION PRICING PLAN FOR MANHATTAN BELOW 60TH STREET, AND THE CREATION OF THE 14TH STREET BUSWAY.

OUTREACH TOURS & EVENTS:TA'S ANNUAL EVENTS AMPLIFY OUR MISSION-DRIVEN ADVOCACY CAMPAIGNS, AND CREATIVELY PROMOTE SAFE, EQUITABLE, AND SUSTAINABLE ACTIVE TRANSPORTATION IN NEW YORK CITY. TA'S BIKE TOURS PROVIDE AN EASY AND WELCOMING INTRODUCTION TO ON-STREET URBAN BICYCLING FOR RESIDENTS OF ALL AGES AND ABILITIES. THEY ALSO CELEBRATE OUR CITY'S GROWING CYCLING COMMUNITY AND HIGHLIGHT THE DIVERSITY OF THE FIVE BOROUGHS. TA'S 2019 STATEN ISLAND BIKE TOUR WAS ATTENDED BY OVER 1,300 CYCLISTS AND OFFERED A 35- AND 50-MILE FAMILY-FRIENDLY ROUTE EXPLORING STATEN ISLAND LANDMARKS AND NEIGHBORHOODS. OUR SECOND ANNUAL FLUSHING BIKE TOUR WAS ATTENDED BY OVER 250 NEW AND EXPERIENCED RIDERS AND PROMOTED CYCLING AS A HEALTHY, FUN, AND INCLUSIVE ACTIVITY IN EAST QUEENS' IMMIGRANT COMMUNITIES. WE ALSO HOSTED OUR 30TH AND FINAL NYC CENTURY BIKE TOUR WHICH BROUGHT TOGETHER OVER 3,800 CYCLISTS FOR AN ALL-URBAN, 100-MILE RIDE THROUGH THE BRONX, MANHATTAN, BROOKLYN, AND QUEENS. THIS YEAR MARKED TA'S FIFTH VISION ZERO CITIES CONFERENCE WHICH CONVENED 250 TRAFFIC SAFETY EXPERTS AND POLICYMAKERS FROM ACROSS THE U.S. FOR PEER-TO-PEER KNOWLEDGE EXCHANGE AND TECHNICAL WORKSHOPS. IN CONJUNCTION WITH THE CONFERENCE, TA PUBLISHED THE NEXT EDITION OF THE VISION ZERO CITIES: INTERNATIONAL JOURNAL OF TRAFFIC SAFETY INNOVATION FEATURING THOUGHT LEADERSHIP ARTICLES FROM POLICY EXPERTS, ADVOCATES, AND ELECTED OFFICIALS.

MEMBERSHIP:IN 2019, TA HAD OVER 6,000 MEMBERS FROM ACROSS ALL FIVE BOROUGHS SUPPORTING OUR CRITICAL WORK. THESE DUES-PAYING MEMBERS RECEIVE REGULAR EMAIL AND SOCIAL MEDIA UPDATES FROM TA, ARE ENGAGED IN OUR GRASSROOTS AND PLACE-BASED ADVOCACY CAMPAIGNS, AND ARE INVITED TO SPECIAL EVENTS THROUGHOUT THE YEAR. MEMBERS ALSO RECEIVE PRINT EDITIONS OF TA'S AWARD-WINNING RECLAIM MAGAZINE TWICE ANNUALLY. A MAJOR ENGAGEMENT PERIOD FOR OUR MEMBERS IS NATIONAL BIKE MONTH IN MAY. DURING BIKE MONTH, TA ORGANIZES FRIENDLY, CITYWIDE BICYCLING COMPETITIONS AND HOSTS POP-UP COMMUTER STATIONS ALONG MAJOR CYCLING AND PEDESTRIAN ROUTES. WE DISTRIBUTE USEFUL GIVEAWAYS LIKE WATER BOTTLES, BIKE LIGHTS, BIKE MAPS, SNACKS, BEVERAGES, AND OTHER ITEMS TO ENGAGE AND EQUIP NEW AND EXPERIENCED CYCLISTS, AND WE EDUCATE A BROAD SPECTRUM OF NEW YORKERS ABOUT THE RULES OF THE ROAD, THE RIGHTS AND RESPONSIBILITIES OF BIKE RIDERS, AND BASIC BIKE MAINTENANCE SKILLS. WE FURTHERMORE HIGHLIGHT HOW CYCLING IS A LOW-IMPACT ACTIVITY THAT IS GOOD FOR BOTH PHYSICAL AND MENTAL HEALTH, AND WE EMPHASIZE THE ENVIRONMENTAL BENEFITS OF THIS MODE OF TRANSPORTATION, INCLUDING HOW IT REDUCES NOISE, CONGESTION, AND POLLUTION IN OUR CITY.

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