GREAT LAKES MUSEUM OF SCIENCE ENVIRONMENT AND TECHNOLOGY
601 ERIESIDE AVENUE, CLEVELAND, OH 44114 www.greatscience.com

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Organizations Filed Purposes: VISION: GREAT LAKES SCIENCE CENTER ENVISIONS A COMMUNITY WHERE ALL PEOPLE VALUE SCIENCE, TECHNOLOGY, ENGINEERING, AND MATH TO INFORM DECISION MAKING AND ENRICH LIVES. (CONTINUED ON SCHEDULE O)GUIDING PRINCIPLES: WE HELP PEOPLE LEARN STEM BY DOING STEM AND BELIEVE THAT IT IS BEST LEARNED THROUGH REAL SCIENTIFIC CHALLENGES. WE CULTIVATE CREATIVE, INNOVATIVE, CRITICAL THINKERS FOR THE 21ST CENTURY. WE SUPPORT A LEARNING CULTURE THAT ENCOURAGES CURIOSITY AND EXPERIMENTATION. WE BRING PEOPLE TOGETHER BY CREATING WELCOMING, FUN, AND HIGH-QUALITY GUEST EXPERIENCES. WE STRENGTHEN OUR COMMUNITY IMPACT BY COLLABORATING WITH OTHER ORGANIZATIONS AND CONNECTING TO STEM RESOURCES IN OUR REGION. WE ENSURE OUR FUTURE BY MAINTAINING OUR LONG-TERM FISCAL AND STAFF SUSTAINABILITY.

TO MAKE SCIENCE, TECHNOLOGY, ENGINEERING, AND MATH COME ALIVE.

EDUCATION: THE GREAT LAKES SCIENCE CENTER (GLSC) IS A COMMUNITY-FOCUSED, FORWARD-THINKING REGIONAL ASSET AND NORTHEAST OHIO'S LEADING SCIENCE AND TECHNOLOGY CENTER, OFFERING A WIDE ARRAY OF INNOVATIVE PROGRAMMING IN SERVICE OF ITS MISSION TO MAKE SCIENCE, TECHNOLOGY, ENGINEERING, AND MATH (STEM) COME ALIVE. EACH YEAR, GLSC'S EDUCATIONAL WORK ENSURES VISITORS COME TO GLSC TO EXPERIENCE NEW DEMONSTRATIONS, LEARN ABOUT EMERGING TECHNOLOGIES AND PARTICIPATE IN SEASONAL CAMPS, HOMESCHOOL, OUTREACH, AND COMMUNITY EVENTS THAT TEACH, INSPIRE, AND DEMONSTRATE STEM'S RELEVANCE IN OUR DAILY LIVES. GLSC IS ALSO HOME TO THE 9TH GRADE CLASS OF CLEVELAND METROPOLITAN SCHOOL DISTRICT'S (CMSD) AWARD-WINNING MC2STEM HIGH SCHOOL. (CONTINUED ON SCHEDULE O)THROUGH THE PROCESS OF TINKERING, IDENTIFYING PROBLEMS, AND TESTING, VISITORS FEEL CONFIDENCE ABOUT THEIR ABILITY TO DO SCIENCE. GLSC OFFERS EDUCATIONAL AND EXPERIENTIAL LEARNING ACTIVITIES WITH MULTIPLE ENTRY POINTS AND OUTCOMES THAT ENCOURAGE CREATIVE EXPRESSION OF IDEAS, WHILE ALSO ENGAGING DIVERSE AUDIENCES IN STEM. IN 2019, GLSC WELCOMED 283,306 TOTAL VISITORS, INCLUDING 31,025 STUDENTS ON SCHOOL FIELD TRIPS, WITH 16,685 OF THOSE STUDENTS FROM TITLE I-ELIGIBLE SCHOOLS THAT VISITED FOR FREE. VISITORS EXPLORE AND EXPERIMENT WITH MORE THAN 400 LEARNING EXHIBITS AND ENGAGE IN STEM PROGRAMMING THROUGH DAILY LIVE SCIENCE SHOWS AND ACTIVITIES. GLSC'S EDUCATIONAL PROGRAMMING FOR SCHOOLS ENGAGES STUDENTS IN ACTIVITIES THAT NOT ONLY ALIGN WITH OHIO'S ACADEMIC CONTENT STANDARDS, BUT ALSO BUILD 21ST CENTURY SKILLS AND HELP STUDENTS DEVELOP CRITICAL SKILLS SUCH AS CREATIVITY AND PERSEVERANCE. EDUCATIONAL PROGRAMS INCLUDE:SCIENCE DEMONSTRATIONS TEACH STUDENTS AND VISITORS ABOUT SPACE AND AERONAUTICS, ELECTRICITY, EMERGING TECHNOLOGIES AND MUCH MORE. GLSC STAFF EDUCATORS LAUNCH ROCKETS WITH FUEL-BURNING BOOSTERS, SEND TWO-MILLION VOLTS OF ELECTRICITY THROUGH THEIR BODIES, IMPLODE OIL DRUMS WITH AIR PRESSURE, MAKE HUGE CLOUDS OF LIQUID NITROGEN THAT ENVELOP THE CROWD, AND PERFORM OTHER AWE-INSPIRING EXPERIMENTS THAT CREATE EXCITEMENT ABOUT SCIENCE LEARNING. GROW UP GREAT WITH SCIENCE REACHES PRESCHOOLERS FROM LOW-INCOME CLEVELAND HOUSEHOLDS THROUGH PROGRAMMING AT CATHOLIC CHARITIES' HEAD START CENTERS AND PNC FAIRFAX CONNECTION. GLSC PROVIDES QUALITY STEM-BASED, IMMERSIVE EDUCATION EXPERIENCES AND ENGAGES STUDENTS, THEIR TEACHERS, AND CAREGIVERS TO FOSTER KINDERGARTEN-READINESS SKILLS. GROW UP GREAT WITH SCIENCE REACHES CHILDREN THROUGH CLASSROOM INSTRUCTION, FIELD TRIPS TO GLSC, PROFESSIONAL DEVELOPMENT FOR TEACHERS, SCIENCE DEMONSTRATIONS IN CLASSROOMS, FAMILY PASSES TO GLSC, AND MONTHLY NEWSLETTERS WITH SCIENCE ACTIVITIES TO FURTHER ENGAGE CHILDREN AND THEIR CAREGIVERS. GLSC ALSO PROVIDES OUTREACH ACTIVITIES AND WORKSHOPS FOR EARLY EDUCATION PROVIDERS IN LOW-INCOME AREAS, INCLUDING STARTING POINT EARLY CHILDHOOD EDUCATORS.PUBLIC EARLY CHILDHOOD WORKSHOPS ARE NEW THIS YEAR AND ENGAGE CHILDREN AGES SEVEN AND YOUNGER IN A FUN, PLAY-BASED PROGRAM WHERE THEY CAN EXPLORE THE WORLD OF STEM AND TRY NEW EXPERIMENTS WITH AGE-APPROPRIATE TINKERING ACTIVITIES.OUT-OF-SCHOOL-TIME PROGRAMMING FOR YOUTH IN GRADES 6-12 IN GREAT SCIENCE ACADEMY HELPS THEM STRENGTHEN THEIR ABILITIES IN PROBLEM-IDENTIFICATION, PROBLEM-SOLVING, AND CRITICAL THINKING. IT ALSO HELPS THEM INCREASE THEIR CONFIDENCE IN STEM AND LEARN ABOUT STEM CAREER PATHWAYS. YOUTH IN GRADES 6-9 FOCUS ONDIFFERENT STEM TOPICS BY GRADE, COMPLETING DESIGN AND ENGINEERING CHALLENGES THROUGH EXTENDED EXPERIMENTATION AND PROTOTYPING. YOUTH IN GRADES 10-12 BECOME INTERNS AND "PEER STEM CONVEYORS" WHO HELP DEVELOP PROGRAMMING AND TEACH YOUNGER PARTICIPANTS. YOUTH VISIT STEM-BASED BUSINESSES AND LEARN ABOUT STEM COLLEGE MAJORS AND CAREER FIELDS. THEIR FAMILIES ARE INVITED TO "FAMILY DESIGN AND BUILD" EVENTS. CLEVELAND CREATES 6 & 7 (CC6/CC7)CC6 WAS DIRECTLY REQUESTED BY CMSD BASED ON THE SUCCESSES OF CC7. AFTER A SUCCESSFUL PILOT, THE PROGRAM NOW SERVES ALL CMSD 6TH GRADE STUDENTS. MODELED AFTER THE EXISTING CC7 PROGRAM, CC6 USES INQUIRY-BASED LEARNING (IBL) AND INTERACTIVE PROJECTS THAT CHALLENGE STUDENTS AND ENCOURAGE CREATIVITY, EXPERIMENTATION, PERSEVERANCE, AND SELF-EFFICACY AMONG STUDENTS. CC6 ALIGNS WITH CLASSROOM CURRICULUM ON RENEWABLE ENERGY. GLSC EDUCATORS CHALLENGE THESE 6TH GRADE STUDENTS TO CONSTRUCT A WIND TURBINE USING THE ENGINEERING DESIGN PROCESS.CC7 COMBINES CLASSROOM INSTRUCTION WITH PRACTICAL DESIGN CHALLENGES AND EXPERIMENTATION TO TEACH THE ENGINEERING DESIGN PROCESS, REINFORCE STEM CONCEPTS, AND ENCOURAGE CREATIVITY, PERSEVERANCE, AND SELF-EFFICACY AMONG STUDENTS. USING IBL, THE PROGRAM PROVIDES STRUCTURED FIELD EXPERIENCES THAT ENGAGE CMSD 7TH GRADERS IN CHALLENGING, INTERACTIVE PROJECTS TO ENCOURAGE DEEP LEARNING AND TEACH PHYSICAL SCIENCE CONCEPTS. ALL CMSD 7TH GRADE CLASSROOMS VISIT GLSC FOR A CIRCUITRY WORKSHOP WHERE THEY BUILD WORKING FLASHLIGHTS MADE OUT OF POPSICLE STICKS, COPPER TAPE, A BATTERY, AND LED LIGHT. BOTH CC6 AND CC7 WORKSHOPS ALSO INCLUDE AN INTERACTIVE SCIENCE SHOW AS WELL AS A TAKE-HOME KIT TO BUILD, DESIGN AND REWORK THE PROJECT WITH THEIR SIBLINGS, FRIENDS OR FAMILY MEMBERS. FAMILY AND FRIENDS ARE ALSO INVITED TO SPEND A DAY AT GLSC WHERE THEY PARTICIPATE IN A DESIGN CHALLENGE AND SPEND THE DAY VISITING THE GALLERIES. CREATING CONNECTIONS 8 (CC8)IN 2019, GLSC PILOTED CC8 LEVERAGING OUR UNIQUE POSITION AS A STEM EDUCATION LEADER TO BRIDGE THE GAP BETWEEN CLEVELAND'S YOUTH AND THE OPPORTUNITIES OF EMERGING TECHNOLOGIES. THIS NEW, MULTI-YEAR INITIATIVE DESIGNED TO PROVIDE STEM EDUCATION IN THE AREAS OF BLOCKCHAIN, CODING, INDUSTRIAL INTERNET OF THINGS (IIOT), CYBERSECURITY AND DATA PROTECTION HAS GROWN ORGANICALLY FROM CONVERSATIONS AND COLLABORATIONS WITH LEADING REGIONAL TECH-RELATED ECONOMIC DRIVERS AND THE SUCCESS OF SUPPORTING CMSD'S 6TH AND 7TH GRADERS THROUGH THE CLEVELAND CREATES INITIATIVE. THIS INTENSIVE STEM PROGRAM FOCUSED ON DIGITAL UPSKILLING WILL RAPIDLY ACCELERATE CLEVELAND 8TH GRADERS' SELF-EFFICACY WITH EMERGING TECHNOLOGIES. STUDENTS USE TECHNOLOGIES SUCH AS LINKBOT, MICRO:BIT AND SPHERO+ AMONG OTHER RESOURCES TO DEVELOP SKILLS VITAL TO MEETING THE NEEDS AND HIGH DEMANDS OF THE DIGITAL CAREER LANDSCAPE. A TOTAL OF 2,746 CMSD STUDENTS PARTCIPATED IN CC6, CC7 AND CC8 IN FY19.CAMP CURIOSITY ENGAGES STUDENTS FROM K-8TH GRADE IN FUN, INQUIRY-BASED, ACTIVE LEARNING CENTERED ON THE INVESTIGATION AND RESOLUTION OF MESSY REAL-WORLD PROBLEMS. ALL CAMPS ARE SEPARATED BY AGE, AND CURRICULUM CONTENT IS TAILORED TO THE AGE GROUP. ONE-DAY CAMPS ARE OFFERED DURING SPRING AND WINTER BREAK WHILE SUMMER CAMPS PROVIDE WEEK-LONG IMMERSIVE EXPERIENCES OF STEM FUNDAMENTALS. CAMP THEMES OFFER CHILDREN TIME TO BE OUTDOORS, ACCESS TO SCIENCE CENTER EXHIBITS AND DOME THEATER MOVIES. CAMPS ARE LED BY LICENSED LOCAL TEACHERS, OFFERED AT GREAT LAKES SCIENCE CENTER AND TWO AREA LOCATIONS. FROM CHEMISTRY, TO PHYSICS, ROBOTICS, EMERGING TECHNOLOGIES, AND ENGINEERING, CAMPERS WILL HAVE THE CHANCE TO SEE HOW STEM IS PART OF THEIR EVERYDAY LIVES.FREE ADMISSION DAY OPPORTUNITIES ARE OFFERED AT LEAST FOUR TIMES A YEAR INCLUDING MARTIN LUTHER KING, JR. DAY (FREE FOR ALL GUESTS). DURING FY19, FREE ADMISSION EVENTS WERE ALSO HELD IN MARCH AND JUNE WHEN ALL GUESTS RECEIVED FREE ADMISSION, AND AUGUST WHEN ALL YOUTH RECEIVED FREE ADMISSION. A TOTAL OF 13,690 GUESTS RECEIVED FREE ADMISSION AS PART OF A FREE DAY IN FY19.DATA CONTINUES TO BE COLLECTED BY THE SCIENCE CENTER'S GUEST ENGAGEMENT STAFF TO CONTRIBUTE TO THE COLLABORATION FOR ONGOING VISITOR EXPERIENCE STUDIES (COVES) PROJECT. THIS DATA ALLOWS MEMBER MUSEUMS AND SCIENCE CENTERS TO BE MORE EFFECTIVE AND ECONOMICALLY STRONG THROUGH COLLABORATIVE COLLECTION, ANALYSIS AND INTERPRETATION OF VISITOR DATA.VALUE ADDED PROGRAMMING CONTINUES TO BE A STRONG DRIVER FOR MEDIA ATTENTION THAT KEEPS THE SCIENCE CENTER IN THE PUBLIC VIEW, OPPORTUNITIES TO ENGAGE GUESTS WITH PROGRAMMING AND TO INCREASE ATTENDANCE.

EXHIBITS: IN ADDITION TO HUNDREDS OF HANDS-ON EXHIBITS AND TEMPORARY EXHIBITIONS, GLSC IS THE HOME OF THE NASA GLENN VISITOR CENTER, THE STEAMSHIP WILLIAM G. MATHER, AND THE CLEVELAND CLINIC DOME THEATER. TEMPORARY EXHIBITIONS: THE SCIENCE CENTER'S 2017-2021 STRATEGIC BUSINESS PLAN EMPHASIZES THE IMPORTANCE OF INVESTING IN THE VISITOR EXPERIENCE AND CREATING EXHPERIENCES THAT GROW MEMBERSHIP AND ATTRACT MEMBERS TO RETURN REPEATEDLY. GLSC-DEVELOPED TEMPORARY EXHIBITS ARE A KEY PART OF THAT STRATEGY. VROOM! A CAR ADVENTURE (MARCH 2019 - SEPTEMBER 2019) WAS CREATED BY GREAT LAKES SCIENCE CENTER AND IS AN INTERACTIVE AUTOMOBILE EXHIBIT THAT EXPLORES THE IMPACT OF (CONTINUED ON SCHEDULE O) ENGINEERING AND DESIGN ON A CAR'S AERODYNAMICS, THE PHYSICS OF MOTION AND MORE. AFTER CLOSING IN SEPTEMBER, SEVERAL KEY PIECES FROM VROOM! WERE MOVED TO OUR SCIENCE PHENOMENA EXHIBITION.CURIOSITY CARNIVAL (NOVEMBER 2019 - FEBRUARY 2020) ALSO CREATED BY THE GLSC EXHIBITS TEAM, COMBINES THE EXCITEMENT OF THE CLASSIC CARNIVAL EXPERIENCE WITH STEM LEARNING PRINCIPLES IN A FUN, ENGAGING ATMOSPHERE. FROM THE SPECTACLES TO THE MIDWAY GAMES, GUESTS EXPLORE PHYSICS, MATH, AND ENGINEERING CONCEPTS THROUGH A VARIETY OF EXHIBIT ACTIVITIES. GUESTS CREATE SPECTACULAR KALEIDOSCOPE PATTERNS, DESIGN AND FLY PAPER AIRPLANES USING OUR ELECTRIC LAUNCHERS AND LEARN THE STEM SECRETS TO WINNING CARNIVAL GAMES.NASA GLENN VISITOR CENTER, CONGRESSIONALLY DESIGNATED AND ONE OF ONLY 11 IN THE COUNTRY, ALLOWS VISITORS TO EXPERIENCE SPACE THROUGH IMAGES, INTERACTIVE EXHIBITS, FASCINATING ARTIFACTS, AND A VAST COLLECTION OF NASA MEDIA. IN ADDITION, THE NEWLY DESIGNED NASA GLENN VISITOR CENTER APP USES VIRTUAL REALITY AND AUGMENTED REALITY TO BRING IMPORTANT ARTIFACTS TO LIFE AND ALLOW VISITORS TO CONDUCT EXPERIMENTS AND CHALLENGES. SCIENCE PHENOMENA OFFERS MORE THAN 100 INTERACTIVE EXPERIENCES THAT DEMONSTRATE THE WONDERS OF SCIENCE. VISITORS EXPLORE PHOTOLUMINESCENCE IN THE SHADOW ROOM, USE MAGNETS TO MOVE A PENDULUM, EXPERIMENT WITH SOUND IN AN ECHO TUBE, AND LIFT HEAVY LOADS WITH PULLEYS.BIOMEDTECH GALLERY PROVIDES INTERACTIVE EXHIBITS, VIDEOS, AND EDUCATIONAL DISPLAYS FOCUSING ON GENOMICS, STEM CELLS, PROSTHETICS, FUNCTIONAL ELECTRICAL STIMULATION (FES), AND MEDICAL IMAGING, HELPING STUDENTS UNDERSTAND HOW THESE TECHNOLOGIES ADVANCE HEALTH AND IMPROVE LIVES. THE NEWEST ADDITION TO THE BIOMEDTECH GALLERY FOCUSES ON NANO TECHNOLOGY. THIS HANDS-ON EXHIBIT AREA ENGAGES GUESTS THROUGH A SERIES OF INTERACTIVE EXPERIENCES THAT MAKE A WORLD WE CANNOT SEE COME ALIVE THROUGH REAL-LIFE APPLICATIONS AND SMALL-SCALE, BUT POWERFUL, TECHNOLOGIES.CLEVELAND CREATES ZONE INTRODUCES VISITORS TO MAKER EXPERIENCE AND THE DESIGN AND ENGINEERING PROCESS THROUGH STEM 'DO IT YOURSELF' PROJECTS SUCH AS DESIGNING A PARACHUTE TO SAFELY LAND CARGO AND BUILDING AND EXPERIMENTING WITH CARS MADE OF LEGOS. EVALUATIONS SHOW THAT GUESTS HAVE THEIR MOST REFLECTIVE, EXPERIMENTAL LEARNING EXPERIENCES AT THESE EXHIBITS.POLYMER FUN HOUSE IS A SPECIAL AREA OF THE SCIENCE PHENOMENON GALLERIES THAT IS GEARED FOR OUR YOUNGEST GUESTS. IN THE FUN HOUSE, GUESTS AGE 7 AND YOUNGER HAVE THEIR OWN AREA TO EXPLORE BASIC SCIENCE PRINCIPLES THROUGH OPEN ENDED PLAY. THE AREA ALSO INCLUDES THE SEASONAL OUTDOOR EXHIBIT PORT POLYMER AND A SPECIAL INFANT AREA ADDED THIS YEAR FOR THOSE AGE 2 AND YOUNGER. THE INFANT AREA EXPLORES THE CONCEPTS OF FORCES, SORTING (MATH), AND LITERACY IN AN AGE-APPROPRIATE AND SAFE LOCATION ALLOWING CAREGIVERS TO FEEL MORE COMFORTABLE LETTING THEIR CHILDREN PLAY IN THEIR OWN DESIGNATED SPACE.STEAMSHIP WILLIAM G. MATHER GIVES VISITORS A GLIMPSE OF LIFE ON BOARD A WORKING GREAT LAKES FREIGHTER, THROUGH THE RESTORED 618-FOOT HISTORIC FLAGSHIP OF CLEVELAND-CLIFFS IRON COMPANY.CLEVELAND CLINIC DOME THEATER CONVERTED INTO THE WORLD'S FIRST GIANT DOME CINEMA LASER SYSTEM IN 2016. THE THEATER FEATURES THE WORLD'S MOST SOPHISTICATED MOTION-PICTURE PROJECTION SYSTEM AND ALLOWS GLSC TO SHOW BREATHTAKING SCIENCE-RELATED DOCUMENTARIES WITH A STRONG EMPHASIS ON SCIENCE, TECHNOLOGY, ENGINEERING, AND MATH CAREERS. THESE FILMS CAN INSPIRE STEM CAREERS BY BRIDGING THE GAP BETWEEN ENTERTAINMENT AND SCIENCE EDUCATION.

MEMBERSHIP AND MARKETING: GREAT LAKES SCIENCE CENTER SERVED APPROXIMATELY 5,000 MEMBER HOUSEHOLDS IN FY19, ACCOUNTING FOR ALMOST 57,000 MEMBER VISITS TO THE SCIENCE CENTER. MEMBERSHIP IS SUPPORTED ACROSS THE MARKETING, DEVELOPMENT, AND GUEST SERVICES DEPARTMENTS. ONE OF THE KEY FINDINGS THAT WENT INTO THE CREATION OF THE SCIENCE CENTER'S 2017-2021 STRATEGIC BUSINESS PLAN WAS THE OPPORTUNITY TO GROW ATTENDANCE AND ATTENDANCE-RELATED REVENUE BY INVESTING IN THE VISITOR EXPERIENCE. INCREASING THE NUMBER OF REPEAT VISITS BY MEMBERS IS ESSENTIAL IN REACHING THIS GOAL. AS PART OF THE STRATGIC PLAN, IMPROVEMENTS TO MEMBER AND MARKETING EXPERIENCES THIS YEAR INCLUDED AN INCREASED NUMBER OF MEMBER EVENTS SUCH AS (CONTINUED ON SCHEDULE O) EXHIBIT AND FILM PREVIEWS. PROGRAM SERVICE ACCOMPLISHMENTS:EXHIBITS AND PROGRAMS ARE DESIGNED TO INSPIRE MORE FREQUENT VISITS FOR MEMBERS WITH FREE WITH ADMISSION, ACTIVE-PROLONGED EXHIBIT EXPERIENCES, AND FREQUENT CHANGES TO EXPERIENCES. THE WEBSITE - GREATSCIENCE.COM - WAS COMPLETELY REBUILT IN 2016 AND HAS CONTINUED TO BE STREAMLINED AND OPTIMIZED FOR MOBILE DEVICES ANDEASE IN PURCHASING TICKETS, WHILE ALLOWING THE SCIENCE CENTER TO BETTER UNDERSTAND AND SERVE ITS AUDIENCE.SOCIAL MEDIA ENGAGEMENT GREW ACROSS ALL FIVE OF THE MAJOR PLATFORMS:FACEBOOK, TWITTER, AND INSTAGRAM, PINTEREST, AND LINKEDIN. WE REDIRECTED A PORTION OF OUR PAID MEDIA BUDGET TO OUR TARGET AUDIENCE VERSUS A BROAD DEMOGRAPHIC AUDIENCE. THE SHIFT INCLUDES LEVERAGING DIGITAL CAMPAIGNS IN PAID SOCIAL MEDIA ADS TO INCREASE REACH, ENGAGEMENT AND CONVERSION OF OUR TARGET AUDIENCE AND PAID SEARCH ADS TO DRIVE INTENT INTO CONVERSIONS. WE HAVE IDENTIFIED OUR PRIMARY TARGET AUDIENCE AS PARENTS WITH CHILDREN AGE 4-12 LIVING OR VISITING THE NORTHEAST OHIO EIGHT-COUNTY REGION, AND OUR SECONDARY AUDIENCE AS GRANDPARENTS WITH GRANDCHILDREN AGE 4-12 IN THE SAME GEOGRAPHIC REGION. EARNED MEDIA CONTINUED TO INCREASE YEAR OVER YEAR AS THE SCIENCE CENTER GARNERED MORE THAN $6.9 MILLION IN ADVERTISING VALUE EQUIVALENCY IN BROADCAST AND ONLINE MEDIA.

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