NATIONAL ASSOCIATION OF PROFESSIONAL EMPLOYER ORGANIZATIONS
707 N SAINT ASAPH ST, ALEXANDRIA, VA 22314 www.napeo.org

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Organizations Filed Purposes: TO ADVANCE THE PROFESSIONAL EMPLOYER ORGANIZATION INDUSTRY BY 1) PROMOTING A SET OF PROFESSIONAL PRACTICES THAT ADDRESS FINANCIAL, LEGAL, AND ETHICAL PERFORMANCE; 2) EDUCATING MEMBERS, REGULATORS, LEGISLATORS, CONSUMERS, AND SUPPLIES; 3) PROMOTING THE ADOPTION OF CONSISTENT STATE AND FEDERAL LAWS AND REGULATIONS; AND 4) PROMOTING A FAVORABLE INDUSTRY IMAGE.

TO ADVANCE, PROTECT, AND SUPPORT THE PROFESSIONAL EMPLOYER ORGANIZATION (PEO) INDUSTRY.

GOVERNMENTAL AFFAIRS/ ADVOCACY: NATIONAL ASSOCIATION OF PROFESSIONAL EMPLOYER ORGANIZATIONS (NAPEO) LOBBIES ON BEHALF OF ITS MEMBERSHIP AT THE STATE AND FEDERAL LEVEL TO SECURE FAVORABLE LEGAL AND REGULATORY CERTAINTY FOR THE PEO INDUSTRY. NAPEO PROMOTES THE ADOPTION OF CONSISTENT AND COMPREHENSIVE STATE LAWS SIMILAR TO NAPEO'S MODEL PEO LEGISLATION. NAPEO PROMOTES A SET OF COMMONLY ACCEPTED PROFESSIONAL PRACTICES THAT ADDRESS FINANCIAL, ETHICAL, AND LEGAL PERFORMANCE. NAPEO DEPLOYS GRASSROOTS LOBBYING EFFORTS AMOUNT ITS MEMBERS TO COMPLEMENT PROFESSIONAL LOBBYING EFFORTS. NAPEO KEEPS MEMBERS INFORMED OF RELEVANT REGULATORY AND LEGISLATIVE DEVELOPMENTS AND INITIATIVES.

MEMBER EDUCATION: NAPEO IS THE PRIMARY SOURCE OF EDUCATION ON PEO INDUSTRY BEST PRACTICES TO ENHANCE THE OPERATIONS OF PEOS. NAPEO'S ANNUAL CONFERENCE (1063 ATTENDEES IN 2019) IS DESIGNED FOR C-LEVEL EXECUTIVES AND DEPARTMENT HEADS, AND FEATURES EDUCATIONAL SESSIONS, INTERACTIVE DISCUSSIONS, COMMITTEE AND BOARD MEETINGS, AND A TRADE SHOW WHERE MORE THAN 100 INDUSTRY SUPPLIERS PROMOTE THEIR PRODUCTS AND SERVICES. NAPEO'S PEO CAPITOL SUMMIT (236 ATTENDEES IN 2019) IS GEARED TOWARD PEO OWNERS, HR AND COMPLIANCE PROFESSIONALS, AND LEGAL ADVISORS TO THE INDUSTRY. ITS EDUCATIONAL CONTENT ADDRESSES LEGAL, LEGISLATIVE, AND REGULATORY ISSUES. NAPEO'S MEMBERS ALSO MEET WITH THEIR ELECTED OFFICIALS DURING THIS MEETING TO RAISE AWARENESS ABOUT THE PEO INDUSTRY AND TO PROMOTE NAPEO'S FEDERAL LEGISLATIVE AGENDA. ADDITIONALLY, NAPEO HOSTS SPECIALTY SEMINARS WITH SPECIALIZED CONTENT FOR CFOS, RISK MANAGERS, AND CEOS. IN 2019, NAPEO'S RISK MANAGEMENT SEMINAR WAS ATTENDED BY 123 PEOPLE, THE CFO SEMINAR FEATURED 134 ATTENDEES, AND 167 PARTICIPANTS TOOK PART IN NAPEO'S CEO FORUM.

INDUSTRY MARKETING/ EXTERNAL COMMUNICATIONS: NAPEO'S MARKETING AND COMMUNICATIONS EFFORTS FOCUS ON RAISING THE VISIBILITY OF THE PEO INDUSTRY AMONG THE GENERAL PUBLIC, POLICYMAKERS, AND THE MEDIA, WITH A GOAL OF DOUBLING PUBLIC AWARENESS AND POSITIVE SENTIMENT ABOUT THE INDUSTRY TO DRIVE INCREASED MARKET SHARE FOR PEOS. NAPEO ACCOMPLISHES THIS THROUGH A VARIETY OF TACTICS, INCLUDING MARKET RESEARCH, BRAND/ MESSAGE DEVELOPMENT, ADVERTISING, AND INDUSTRY MARKETING.

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