Organizations Filed Purposes:
AMERICAN PRESS INSTITUTE ACTS AS A SCOUT ON THE FRONTIER OF TECHNOLOGY AND AUDIENCE BEHAVIOR TO IDENTIFY WHERE CHANGE IS OCCURRING AND HELPS NEWS ORGANIZATIONS LEARN HOW TO IMPLEMENT AND SCALE THAT CHANGE SUCCESSFULLY SO THEY HAVE A SUSTAINABLE FUTURE.
TO BE THE TRUSTED SOURCE FOR CAREER & LEADERSHIP DEV. FOR THE NEWSMEDIA INDUSTRY IN N. AMERICA.
METRICS FOR NEWS (AKA CONTENT STRATEGY): API'S PROPRIETARY PROGRAM THAT HELPS PUBLISHERS BUILD AN EMPIRICAL, DATA-INFORMED NEWS STRATEGY THROUGH CUSTOM-BUILT CONTENT ANALYSIS SOFTWARE, NEW JOURNALISM METRICS AND INNOVATIVE AUDIENCE SURVEYS.
TABLE STAKES: TABLE STAKES IS A YEARS-LONG INNOVATIVE LEARNING PROGRAM FACILITATED BY API THAT HELPS NEWS ORGANIZATIONS TRANSFORM THEIR JOURNALISM AND BUSINESS THROUGH INTENSIVE CHANGE-MANAGEMENT TRAINING FOR NEWS LEADERS.
TRUSTING NEWS PROJECT: TO PROVIDE SUPPORT TO NEWSROOMS TO DEVELOP, TEST, AND IMPLEMENT NEW PRACTICES AND BEHAVIORS THAT MAKE REPORTING MORE TRANSPARENT AND TRUSTWORTHY BY BUILDING A NETWORK OF TRANSPARENCY COACHES AND TRAINERS WHO WILL DRAMATICALLY INCREASE NEWSROOMS ABILITY TO MAKE THE NECESSARY CHANGES.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Tom Rosentiel | EXECUTIVE DIRECTOR | 40 | $408,890 |
| Jeff Sonderman | DEPUTY DIRECTOR | 40 | $180,256 |
| Gwen Vargo | DIRECTOR OF READER REVENUE | 40 | $148,731 |
| Amy Kovac-Ashley | VP & SENIOR DIRECTOR | 40 | $118,160 |
| Susan Benkleman | DIR. OF ACCOUNTABILITY JOURNALISM | 40 | $109,522 |
| Robert Walden | CFO | 10 | $0 |
| David Chavern | PRESIDENT AND CEO | 5 | $0 |
| Doug Mitchell | MEMBER | 1 | $0 |
| Craig Forman | MEMBER | 1 | $0 |
| Mark Contreras | MEMBER | 1 | $0 |
| Alexandria Maccallum | MEMBER | 1 | $0 |
| Mark Newhouse | MEMBER | 1 | $0 |
| Michael Klingensmith | MEMBER | 1 | $0 |
| Nicco Mele | MEMBER | 1 | $0 |
| Kirk Davis | MEMBER | 1 | $0 |
| Mark Aldam | MEMBER | 1 | $0 |
| Maria Ferre Rangel | MEMBER | 1 | $0 |
| James Brady | MEMBER | 1 | $0 |
| Terrance Egger | MEMBER | 1 | $0 |
| Donna Barrett | MEMBER | 1 | $0 |
| Michael Abernathy | VICE CHAIRMAN | 1 | $0 |
| Kevin Mowbray | CHAIRMAN | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202032979349301028_public.xml