RARE
1310 NORTH COURTHOUSE RD NO 110, ARLINGTON, VA 22201 www.rare.org

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Organizations Filed Purposes: RARE INSPIRES CHANGE SO PEOPLE AND NATURE THRIVE. FOR EVERY ENVIRONMENTAL CHALLENGE WE FACE, PEOPLE ARE BOTH THE PROBLEM AND THE SOLUTION. IF PEOPLE AND HUMAN BEHAVIOR ARE BEHIND THESE CHALLENGES, THEY SHOULD BE AT THE CENTER OF THE SOLUTION.

RARE INSPIRES CHANGE SO PEOPLE AND NATURE THRIVE.

SUSTAINABLE FISHERIES AND AGRICULTURE:THE LIVES AND LIVELIHOODS OF THE WORLD'S MOST VULNERABLE PEOPLE DEPEND ON THE REMAINING FORESTS, WETLANDS AND CORAL REEFSAND BALANCING HOW WE USE AND PRESERVE THESE RESOURCES REQUIRES US TO CHANGE OUR RELATIONSHIP WITH NATURE.FISH FOREVER IS RARE'S COMPREHENSIVE AND COMMUNITY-LED SOLUTION FOR REVITALIZING COASTAL MARINE HABITATS, SUCH AS CORAL REEFS, MANGROVES AND SEAGRASSES, PROTECTING BIODIVERSITY, AND SECURING THE LIVELIHOODS OF FISHER HOUSEHOLDS AND THEIR COMMUNITIES. RARE'S VISION IS TO TRANSFORM THE MANAGEMENT OF COASTAL FISHERIES BY PAIRING A PROVEN LOCAL SOLUTION, COMMUNITY-BASED MANAGEMENT, WITH A UNIQUE DELIVERY METHOD BASED ON BEHAVIORAL INSIGHTS AND SOCIAL MARKETING PRINCIPLES TO ENGAGE AND MOBILIZE THOSE COMMUNITIES. OUR WORK HAS LED TO MORE ABUNDANT MARINE LIFE AND HEALTHIER COASTAL HABITATS. FOR THE COMMUNITIES WE SERVE, OUR WORK HELPS ENSURE MORE SUSTAINABLE FOOD SUPPLY, IMPROVED SOCIAL EQUITY, AND GREATER RESILIENCE TO EXTERNAL IMPACTSESPECIALLY THOSE RELATED TO CLIMATE CHANGE.IN 2019, RARE CONTINUED TO EXPAND ITS FISH FOREVER FOOTPRINT TO 824 COMMUNITIES IN EIGHT COUNTRIES, ENGAGING 97 LOCAL GOVERNMENTS. THE PROGRAM FOCUSED ON BUILDING NETWORKS WITHIN AND ACROSS COUNTRIES, INCLUDING UNPRECEDENTED NETWORKS OF MARINE RESERVES, SOCIAL NETWORKS OF LOCAL LEADERS AND THEIR COMMUNITIES CO-MANAGING COASTAL RESOURCES AND POLITICAL NETWORKS OF SUBNATIONAL, PROVINCIAL, AND STATE AUTHORITIES EXECUTING AGAINST THE SAME PLAN FOR COASTAL FISHERIES REFORM. TO DATE, THE PROGRAM HAS HELPED REGISTER OVER 40,000 FISHERS, PLACE MORE THAN 6,000 SQUARE MILES OF COASTAL SEAS UNDER SUSTAINABLE MANAGEMENT, AND TRACK THOUSANDS OF TONS OF FISH TRANSACTIONS BY FISH BUYERS.TO SCALE THE IMPACT, RARE HAS ALSO LED INITIATIVES TO SECURE PRIVATE-SECTOR SUPPORT THROUGH OUR CONSERVATION FINANCE PROGRAM. THE PROGRAM IS HELPING DEPLOY PRIVATE CAPITAL AND PUBLIC FINANCE FOR CONSERVATION AND DEVELOPMENT. IN 2019, RARE DEVELOPED A FIRST-OF-ITS-KIND FINANCING STRUCTURE WITH THE GOVERNMENT OF INDONESIA. THIS VEHICLE WILL CHANNEL FUNDS TO SUPPORT THE MARINE AND COASTAL ECONOMY ACROSS THREE PROVINCES.WE ALSO DEPLOY OUR BEHAVIOR-CENTERED APPROACH TO PROMOTE SUSTAINABLE FARMING PRACTICES IN COLOMBIA. THROUGH OUR LANDS FOR LIFE PROGRAM, WE ARE BUILDING A SCALABLE APPROACH TO INCREASING THE ADOPTION OF CLIMATE-COMPATIBLE AGRICULTURAL PRACTICES THAT DELIVER ON SOIL HEALTH, WATERSHED MANAGEMENT, AGROFORESTRY, AND RESTORATION OBJECTIVES. LANDS FOR LIFE WORKS AT VARIOUS LEVELS, FROM VILLAGES AND MUNICIPALITIES TO THE NATIONAL LEVEL, MOBILIZING EXTENSION AGENTS, LOCAL LEADERS, AND SMALL-SCALE FARMERS TO ADDRESS CONSERVATION AND DEVELOPMENT CHALLENGES AND EMPOWERS THEM TO BECOME AGENTS FOR CHANGE. IN 2019, RARE LED CAPACITY-BUILDING AND BEHAVIOR-CENTERED DESIGN TRAININGS FOR AGRICULTURAL EXTENSION AGENTS, EQUIPPING THEM WITH PROVEN TECHNIQUES FOR ENGAGING AND MOBILIZING FARMERS TO ADOPT SUSTAINABLE PRACTICES.

CLIMATE CHANGE:IN 2019, RARE LAUNCHED A NEW PROGRAM CALLED, "MAKE IT PERSONAL" DESIGNED TO HELP INDIVIDUAL AMERICANS REDUCE THEIR CARBON FOOTPRINT. MAKE IT PERSONAL WILL TARGET SEVEN BEHAVIORS WITH THE GREATEST PRACTICAL POTENTIAL TO REDUCE EMISSIONS IN THE U.S. IF JUST 10% OF THE ADDRESSABLE MARKET OF AMERICANS ADOPT THE SEVEN BEHAVIORS, WE COULD FILL THE GAP BETWEEN OUR CURRENT EMISSIONS TRAJECTORY AND OUR OBLIGATIONS UNDER THE 2015 PARIS CLIMATE AGREEMENT. IN 2019, MAKE IT PERSONAL AND THE CENTER FOR BEHAVIOR & THE ENVIRONMENT PUBLISHED A REPORT, "CHANGING BEHAVIORS TO REDUCE U.S. EMISSIONS," WHICH IDENTIFIED THE BEHAVIORS INDIVIDUAL PEOPLE CAN ADOPT WITH THE GREATEST POTENTIAL FOR CLIMATE IMPACT.MAKE IT PERSONAL ALSO LAUNCHED PILOT PROGRAMS TO ENGAGE AMERICANS THROUGH THEIR BANKS, THEIR COMMUNITIES AND THEIR WORKPLACES. RARE IS CURRENTLY DEVELOPING A TECHNOLOGY TO ALLOW BANKS TO HELP THEIR CUSTOMERS PURCHASE CARBON OFFSETS, AS WELL AS WORKING WITH FORTUNE 500 COMPANIES TO PROMOTE CLIMATE FRIENDLY ACTIONS AMONGST THEIR EMPLOYEES.

CENTER FOR BEHAVIOR & THE ENVIRONMENT:THE CENTER FOR BEHAVIOR & THE ENVIRONMENT (BE.CENTER) IS TRANSLATING SCIENCE INTO PRACTICE AND LEVERAGING THE BEST BEHAVIORAL SCIENCE INSIGHTS AND DESIGN THINKING APPROACHES TO TACKLE SOME OF THE MOST CHALLENGING ENVIRONMENTAL ISSUES. GLOBAL UNDERSTANDING OF HUMAN BEHAVIOR IS EVOLVING QUICKLY. NEW INSIGHTS ACROSS ECONOMICS, PSYCHOLOGY, EVOLUTIONARY BIOLOGY, NEUROSCIENCE, AND MORE HAVE TRANSFORMED OUR UNDERSTANDING OF HOW PEOPLE MAKE DECISIONS. THROUGH PARTNERSHIPS WITH LEADING ACADEMIC AND RESEARCH INSTITUTIONS, WE ARE BRINGING THE RESEARCH INTO THE FIELD TO CONNECT THE NEXT GENERATION OF BEHAVIORAL SCIENTISTS WITH PRACTITIONERS ON THE FRONT LINES OF OUR GREATEST ENVIRONMENTAL CHALLENGES.IN 2019, THE BE.CENTER-LED "SOLUTION SEARCH" (A WORLDWIDE CONTEST DESIGNED TO SOURCE, REWARD, AND PROMOTE INNOVATIVE CONSERVATION SOLUTIONS BUILT ON BEHAVIORAL SCIENCE) CONCLUDED ITS LATEST CONTEST, "CLIMATE CHANGE NEEDS BEHAVIOR CHANGE," WHICH HAD 200 ENTRIES FROM OVER 40 COUNTRIES. THE CENTER PUBLISHED FOUR NEW REPORTS. FURTHER, THE BE.CENTER HOSTED TWO DAY-LONG SUMMITS BE.HIVE AND BE.HIVE ON CAMPUS WHICH BROUGHT TOGETHER THOUGHT LEADERS FROM CONSERVATION, CLIMATE ADVOCACY, ACADEMIA, AND THE PRIVATE SECTOR TO EXPLORE BEHAVIORAL SOLUTIONS TO CLIMATE CHANGE. THE CONVENINGS ENGAGED OVER 750 PEOPLE IN PERSON AND ONLINE. TO DATE, THE BE.CENTER HAS TRAINED OVER 1,000 INDIVIDUALS IN OUR UNIQUE BEHAVIOR-CENTERED DESIGN APPROACH.

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