Organizations Filed Purposes:
TO BUILD DEMAND AND RAISE AWARENESS ABOUT WILD ALASKA POLLOCK IN DOMESTIC AND FOREIGN MARKETS THROUGH MARKETING CAMPAIGNS, PARTNERSHIP PROGRAMS THAT SUPPORT INNOVATION AND IDENTIFYING NEW CUSTOMERS AND CHANNELS FOR PRODUCT.
PROMOTE U.S. CAUGHT ALASKA POLLOCK IN MAJOR MARKETS WORLDWIDE BY EDUCATING THE MARKET ON SAFETY, TRACEABILITY, AND OTHER PRODUCT ATTRIBUTES AS WELL AS THE SUSTAINABILITY OF THE FISHERY. GAPP WORKS WITH CUSTOMERS TO DIFFERENTIATE U.S.-CAUGHT ALASKA POLLOCK BY PROMOTING ITS COMPETITIVE ADVANTAGES. GAPP ALSO THROUGH A GRANT PROGRAM FUNDS UP TO 1:1 WITH INDUSTRY PARTNERS THE MARKETING INVESTMENT TO BRING U.S.-CAUGHT ALASKA POLLOCK TO MARKET IN NEW FORMS, TO ASSOCIATE IT WITH INFLUENCERS, AND PLACE U.S.-CAUGHT ALASKA POLLOCK IN NEW CHANNELS.
SPECIAL PROJECTS - ISSUES AND OPPORTUNITIES AND END-USER SUSTAINABILITY. GAPP COORDINATED MARKETING EFFORTS WITH THE ALASKA SEAFOOD MARKETING INSTITUTE, LED CAMPAIGNS TO PROTECT ALASKA POLLOCK FROM NEGATIVE PUBLICITY, AND COORDINATED MARKETING AND PUBLICITY EFFORTS WITH THE MARINE STEWARDSHIP COUNCIL. GAPP INVESTIGATED AND DEVELOPED OTHER ISSUES AND OPPORTUNITIES AND WORKED ON END-USER SUSTAINABILITY.
PUBLIC RELATIONS AND BRAND IDENTITY. PUBLIC RELATIONS: AS THE TRADE ORGANIZATION FOR THE ALASKA POLLOCK INDUSTRY, GAPP RESPONDED TO MEDIA INQUIRIES ABOUT THE INDUSTRY AND OUR PRODUCTS, AND WORKED WITH MEDIA TO CREATE POSITIVE MESSAGES ABOUT ALASKA POLLOCK. WE CONTINUED TO GROW OUR SOCIAL MEDIA AUDIENCES ON FACEBOOK, TWITTER AND LINKEDIN. GAPP ALSO SPONSORED THE ANNUAL GO WILD ALASKA STYLE EVENT AT THE INTERNATIONAL BOSTON SEAFOOD SHOW WHICH FEATURED ALASKA SEAFOOD TO KEY BUYERS.
SCHOOL NUTRITION. GAPP CONTINUED ITS PROJECT TO IMPROVE THE QUALITY OF SEAFOOD SERVED IN U.S. SCHOOLS AND TO EDUCATE SCHOOL FOODSERVICE DIRECTORS TO THE BENEFITS OF ALASKA POLLOCK. WE IMPLEMENTED A COMMUNICATIONS PROGRAM FOR SCHOOLS, ATTENDED THREE NATIONAL SCHOOL NUTRITION CONFERENCES TO PROVIDE INFORMATION TO SCHOOL DISTRICTS ACROSS THE COUNTRY. GAPP ALSO WORKED WITH THE USDA FOOD PROGRAM TO EDUCATE FEDERAL BUYERS AND ENCOURAGE PURCHASES OF WILD ALASKA POLLOCK.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Craig Morris | CHIEF EXECUTIVE OFFICER | 40 | $325,321 |
| Pat Shanahan | EXECUTIVE DIRECTOR (THRU 1/14/2019) | 36.5 | $0 |
| Paul Peyton | DIRECTOR | 1 | $0 |
| Mike Brevik | DIRECTOR | 1 | $0 |
| Mark Johahnson | DIRECTOR | 1 | $0 |
| Mark Franklin | DIRECTOR | 1 | $0 |
| Karl Bratvold | DIRECTOR | 1 | $0 |
| Joe Bundrant | DIRECTOR | 1 | $0 |
| Jim Donahue | DIRECTOR | 1 | $0 |
| Jim Carroll | DIRECTOR (THRU 12/14/2019) | 1 | $0 |
| Bob Desautel | DIRECTOR | 1 | $0 |
| Doug Christensen | VP, SECRETARY/TREASURER | 1 | $0 |
| Mikel Durham | PRESIDENT | 2.5 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202042759349301339_public.xml