Organizations Filed Purposes:
FOUNDED IN 2001, THE WALLA WALLA VALLEY WINE ALLIANCE IS ONE OF THE MOST SUCCESSFUL AND WELL-KNOWN WINERY/GROWER/PARTNER INDUSTRY MEMBERSHIP ORGANIZATIONS IN THE PACIFIC NORTHWEST.THE WINE ALLIANCE HAS BEEN A KEY INSTIGATOR AND DRIVER OF COLLABORATIVE LOCAL, REGIONAL, AND BI-STATE EFFORTS TO PROMOTE WINE TOURISM AT ALL LEVELS OF ENGAGEMENT. THE WINE ALLIANCE IS REGULARLY RECOGNIZED FOR ITS ONGOING MARKETING EFFORTS TO PROMOTE THE WALLA WALLA VALLEY WINE REGION THROUGH A LEADING WEBSITE AND SOCIAL MEDIA PLAN, TOP NOTCH MEDIA RELATIONS, FIRST CLASS ANNUAL WINERY GUIDE, AND OTHER ASSORTED PROGRAMS.
TASTE AND TOTETHE WALLA WALLA VALLEY WINE ALLIANCE CREATED THE "TASTE AND TOTE FIRST CASE FLIES FREE" WINE PROGRAM WITH ALASKA AIRLINES, THE FIRST PROGRAM OF ITS KIND IN THE PACIFIC NORTHWEST. TASTE AND TOTE HAS GROWN TO INCLUDE THE YAKIMA AND TRI-CITIES (PASCO) AIRPORTS, AND OREGON HAS SINCE ESTABLISHED WITH THE TASTE AND TOTE PROGRAM, VISITORS CAN CHECK THEIR FIRST CASE OF WINE FREE FROM THE YAKIMA, TRI-CITIES/PASCO, OR WALLA WALLA AIRPORTS ON ALASKA AIRLINES. THEY ALSO RECEIVE WAIVED RENTAL CAR DROP FEES FROM HERTZ RENT-A-CAR, AND WAIVED TASTING FEES AT PARTICIPATING WINERIES AFTER SHOWING THEIR CURRENT ALASKA AIRLINES BOARDING PASS.
WWANDER WALLA WALLA VALLEY WINECREATED BY THE WALLA WALLA VALLEY WINE ALLIANCE IN 2017, THE CURATED ITINERARY MARKETING CAMPAIGN WAS CREATED TO BRING MORE TOURISTS TO THE WALLA WALLA VALLEY DURING THE "SHOULDER SEASON". WWANDER HIGHLIGHTED 10 HOSTED WINERIES, RESTAURANTS, BUSINESSES, PARKS AND ATTRACTIONS. WWANDER RECEIVED 750 REGISTRANTS, OF WHOM 96% WERE FROM OUTSIDE OF 50 MILES. OUT-OF-STATE REGISTRANTS ACCOUNTED FOR 50% OF ATTENDEES. AS A DIRECT RESULT FROM THE MEDIA TOUR, WE RECEIVED 8 PRINT AND ONLINE ARTICLES FOR A TOTAL OF 559,109 UNIQUE MEDIA VIEWS. WWANDER'S PAID SOCIAL MEDIA EFFORTS GENERATED 1,930,142 IMPRESSIONS 30,102 CLICKS TO THE CAMPAIGN WEBSITE.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Ashley Mahan | CHIEF OPERATING OFFICER (THRU 7/19) | 40 | $50,388 |
| Robert Hansen | EXECUTIVE DIRECTOR (FROM 8/19) | 40 | $33,014 |
| Jason Magnaghi | GROWER REPRESENTATIVE | 2 | $0 |
| Mary Derby | DIRECTOR | 2 | $0 |
| Jerry Solomon | DIRECTOR | 2 | $0 |
| Jason Fox | DIRECTOR | 2 | $0 |
| Jordan Dunn-Small | DIRECTOR | 5 | $0 |
| Eric Mckibbon | SECRETARY | 5 | $0 |
| John Blair | TREASURER | 5 | $0 |
| Josh Mcdaniels | VICE PRESIDENT | 5 | $0 |
| Muriel Kenyon | PRESIDENT | 5 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202110749349301701_public.xml