Organizations Filed Purposes:
THE OSCEOLA CONVENTION & VISITORS BUREAU, INC., D/B/A EXPERIENCE KISSIMMEE, IS A FULL SERVICE TOURISM SALES, MARKETING, PUBLICITY, AND PROMOTIONAL ORGANIZATION RESPONSIBLE FOR CREATING ECONOMIC OPPORTUNITY FOR OSCEOLA COUNTY BY DRIVING VISITATION
THE MISSION OF EXPERIENCE KISSIMMEE IS TO CREATE ECONOMIC OPPORTUNITY FOR OUR COMMUNITY BY DRIVING VISITATION TO THE DESTINATION.
THE EXPERIENCE KISSIMMEE TOURISM PROMOTIONAL OUTREACH TO THE DOMESTIC TRAVEL BASE WAS DRIVEN BY THREE PRIMARY OBJECTIVES. 1)MAKE KISSIMMEE MORE RECOGNIZABLE AND RESPECTED AMOUNG CONSUMERS. 2)INCREASE VISITATION TO KISSIMMEE. 3)STIMULATE BOOKINGS FOR KISSIMMEE AREA ACCOMMODATIONS. DOMESTIC LEISURE MARKETING PROGRAMS AND ACTIVITIES THROUGHOUT THE YEAR INTEGRATED THE NECESSARY MIX OF ADVERTISING, SOCIAL MEDIA AND PUBLICITY EFFORTS TO CONNECT WITH NEW AND REPEAT VISITORS, INTRODUCING THEM TO NEW AND WELL-KNOWN AREA ACTIVITIES AND VARIED REASONS TO PLAN AND BOOK TRAVEL TO THE DESTINATION.
Consumer and travel trade advertising campaigns in Canada, United Kingdom, Northern Europe, Brazil, Mexico, Colombia, Chile, India and China included out of home, digital, rich media, and print elements. Website landing pages featured strong offers from industry partners encouraging consumers to book travel to Kissimmee. Partnerships with Brand USA extended our advertising reach. Co-op partnerships were a key strategy in Experience Kissimmee's targeted international markets. Over the course of the year, we engaged in co-ops, all of which were supported by matching funds from Brand USA.
EK's Meeting Sales and Sports Sales efforts continue to be driven by incentive and/or sponsorship programs. These programs offset event and tournament costs and have proven to be a valuable tool to securing business for the destination.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Dt Minich | CEO / PRESIDENT | 40 | $348,155 |
| Misty Johangten | COO | 40 | $230,717 |
| Jodi Disalle | VP OF MARKETING/COMMUNICATIONS | 40 | $148,948 |
| Jason Holic | VP OF BUSINESS ANALYTICS/TECH | 40 | $147,356 |
| John Poole | EXE DIRECTOR OF SPORTS COMM | 40 | $111,613 |
| John Bixler | DIRECTOR | 1 | $0 |
| Lauren Carelli | DIRECTOR | 1 | $0 |
| Vicki Jaramillo | CHAIR ELECT | 1 | $0 |
| Christina Morris | DIRECTOR | 1 | $0 |
| Jo Thacker | DIRECTOR | 1 | $0 |
| Dusty Holley | DIRECTOR | 1 | $0 |
| Duane Winjum | DIRECTOR | 1 | $0 |
| Fabio Cardoso | DIRECTOR | 1 | $0 |
| Ron Nagy | DIRECTOR | 1 | $0 |
| Johann Krieger | DIRECTOR | 1 | $0 |
| Scott Robbins | DIRECTOR | 1 | $0 |
| Sharon Harley | TREASURER | 1 | $0 |
| Luis Flores | DIRECTOR | 0 | $0 |
| Leann Davis | DIRECTOR | 1 | $0 |
| Jessica Beers | DIRECTOR | 0 | $0 |
| Patrick Glassburn | DIRECTOR | 0 | $0 |
| Thearon Scurlock | DIRECTOR | 1 | $0 |
| Jordan Evans | DIRECTOR | 1 | $0 |
| Hector Lizasuain | DIRECTOR | 1 | $0 |
| Fernando Pereira | DIRECTOR | 1 | $0 |
| Doug Dorn | DIRECTOR | 1 | $0 |
| Mary Ellen Kerber | PAST CHAIR | 1 | $0 |
| Rich Maladecki | DIRECTOR | 1 | $0 |
| Don Fisher | DIRECTOR | 1 | $0 |
| Robb Larson | DIRECTOR | 1 | $0 |
| Linda Goodwin | DIRECTOR | 1 | $0 |
| Andy Schiavone | TREASURER | 1 | $0 |
| Rembert Vonk | CHAIRMAN-ELECT | 1 | $0 |
| Peggy Choudhry | DIRECTOR | 1 | $0 |
| Tim Swan | DIRECTOR | 1 | $0 |
| Sam Haught | CHAIRMAN | 1 | $0 |
| Marc Reicher | PAST CHAIRMAN | 1 | $0 |
| Mark Mchugh | DIRECTOR | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202121799349300422_public.xml