AMERICAN FUNDRAISING FOUNDATION INC
2603 MAITLAND CENTER PARKWAY, ORLANDO, FL 32751 www.amfund.org

Total Revenue
$16,136,083
Total Expenses
$15,023,839
Net Assets
$4,025,529

Organizations Filed Purposes: EACH YEAR, THE AMERICAN FUNDAISING FOUNDATION (AMFUND) CAREFULLY CHOOSES ORGANIZATIONS TO DONATE FUNDS TO IN ORDER TO SUPPORT THE IMPORTANT MISSION OF THOSE ORGANIZATIONS.LEVERAGING MORE THAN TWO DECADES OF FUNDRAISING EXPERIENCE, AMFUND ALSO PROVIDES EXPERT EDUCATIONAL SUPPORT AND TRAINING ON A WIDE VARIETY OF TOPICS AND OFFERS SUBJECT MATTER EXPERTISE THROUGH ITS SPEAKER'S BUREAU FOR GROUPS RANGING IN SIZE FROM 12 TO 500.THE GOLDEN PEAR, PROMINENTLY PART OF AMFUND'S NEW LOGO, IS DEEPLY ROOTED IN HISTORY AS WELL AS A MISSION. THROUGHOUT HISTORY, EVEN BEFORE THE WRITTEN WORD, THE PEAR HAS BEEN HONORED AS A SACRED FRUIT SIGNIFYING WISDOM, PROSPERITY, GOOD HEALTH, LONGEVITY, AND FUTURE HAPPINESS-ALL THINGS AMFUND SEEKS FOR ITS NONPROFIT PARTNERS.

TO EDUCATE AND EMPOWER ORGANIZATIONS TO RAISE THE FUNDS THEY NEED TO CONTINUE THEIR IMPORTANT WORK.

AS FORMER TELEVISION NEWS ANCHORS, OUR FOUNDERS HAD LEARNED DURING THEIR CAREERS THAT DESPITE THE DEDICATION OF MANY NONPROFIT ORGANIZATIONS AND THEIR PERSONNEL, AND THE CRITICAL NEED FOR THE GOODS AND SERVICES THEY PROVIDE, VITALLY IMPORTANT AND NEEDED EDUCATION FOCUSED ON THE NEEDS OF NONPROFIT ORGANIZATIONS WAS GENERALLY NOT AVAILABLE TO THOSE NONPROFIT ORGANIZATIONS. AMFUND TEACHES NONPROFITS HOW TO MAXIMIZE THE PUBLIC PERCEPTION OF THEIR NONPROFIT THROUGH THE USE OF NEWS MEDIA COVERAGE, THE INTERNET INCLUDING SOCIAL MEDIA, PUBLIC APPEARANCES, PUBLIC RELATIONS, VOLUNTEER RECRUITMENT AND MANAGEMENT, AND CONTACT WITH KNOWN AND PROSPECTIVE SUPPORTERS AT TRADITIONAL FUNDRAISING EVENTS SUCH AS ANNUAL GALAS, FUNDRAISING DINNERS AND PARTICIPATORY SPORTING EVENTS SUCH AS GOLF TOURNAMENTS. ADDITIONAL, CRITICALLY NEEDED UNRESTRICTED FUNDING IS OFTEN ONE OF THE DIRECT AND IMMEDIATE BENEFICIAL RESULTS OF AMFUND'S WORK DUE TO THE NONPROFIT ORGANIZATIONS NEWLY ENHANCED PERCEPTION AS A VITALLY NEEDED COMMUNITY ASSET. THAT RECOGNITION OCCURS WITHIN THE COMMUNITY AT LARGE AND ESPECIALLY AMONG POTENTIAL AND RECURRING HIGH NET WORTH INDIVIDUALS/DONORS AND GRANT-ISSUING ELECTED AND APPOINTED GOVERNMENT OFFICIALS

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Deborah MarshallCHIEF OPERATING OFFICER70$169,062
Barbara WestCO-PRESIDENT50$130,000
Wade Genther-WestCO-PRESIDENT50$130,000

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