POYNTER INSTITUTE FOR MEDIA STUDIES INC
801 THIRD STREET S, ST PETERSBURG, FL 337014920 www.poynter.org

Total Revenue
$14,903,401
Total Expenses
$9,075,923
Net Assets
$46,379,860

Organizations Filed Purposes: THE POYNTER INSTITUTE IS A SCHOOL DEDICATED TO TEACHING AND INSPIRING JOURNALISTS AND MEDIA LEADERS. IT PROMOTES EXCELLENCE AND INTEGRITY IN THE PRACTICE OF CRAFT AND IN THE PRACTICAL LEADERSHIP OF SUCCESSFUL BUSINESSES. IT STANDS FOR A JOURNALISM THAT INFORMS CITIZENS AND ENLIGHTENS PUBLIC DISCOURSE. IT CARRIES FORWARD NELSON POYNTER'S BELIEF IN THE VALUE OF INDEPENDENT JOURNALISM.

THE POYNTER INSTITUTE IS A SCHOOL DEDICATED TO TEACHING AND INSPIRING JOURNALISTS AND MEDIA LEADERS.

THE POYNTER INSTITUTE IN ST. PETERSBURG, FL, IS A SCHOOL DEDICATED TO THE BELIEF THAT THE PRACTICE OF EXCELLENT JOURNALISM IS ESSENTIAL TO A SUCCESSFUL DEMOCRACY.LED BY A PRESIDENT, SENIOR VICE PRESIDENT AND VICE PRESIDENT, POYNTER EMPLOYS A FULL-TIME FACULTY AND STAFF, AS WELL AS NUMEROUS ADJUNCT TEACHERS TO REACH ITS PRINCIPAL AUDIENCES OF PROFESSIONAL AND NONPROFESSIONAL JOURNALISTS, EDUCATORS AND MEDIA LEADERS. IN ADDITION, THE INSTITUTE OFFERS PROGRAMS FOR COLLEGE, HIGH SCHOOL AND MIDDLE SCHOOL STUDENTS, AS WELL AS FOR CITIZENS INTERESTED IN LEARNING MORE ABOUT JOURNALISM AND ITS IMPACT ON SOCIETY. (CONTINUED ON SCHEDULE O)(CONTINUED FROM 990, PART III, LINE 4A) THESE COURSES ARE OFFERED AT MANY LOCATIONS, INCLUDING POYNTER'S HEADQUARTERS, NOTABLE CONFERENCE LOCATIONS IN MAJOR CITIES, AND CLIENT LOCATIONS AS CUSTOM PROGRAMS DESIGNED FOR SPECIFIC AUDIENCES.POYNTER'S CURRICULUM, BOTH IN CONTENT AND DELIVERY, EMPHASIZES THE NEW AND THE TIMELESS. AT THE HEART OF POYNTER'S CURRENT COURSE LIST ARE PROGRAMS FOR MASTERING THE TOOLS REQUIRED IN TODAY'S FAST-CHANGING MEDIA WORLD. ITS ON-CAMPUS SEMINAR LIST INCLUDES TITLES LIKE THESE: ESSENTIAL SKILLS FOR NEW MANAGERS, LEADERSHIP ACADEMY, AND REPORTING & EDITING SUMMIT. POYNTER CONTINUES TO STRESS JOURNALISTIC ESSENTIALS BLENDED WITH EXAMPLES THAT FIT THE MODERN NEWSROOM ROLES AND STRUCTURE. THOSE PROGRAMS FOCUS ON REPORTING, WRITING, AND EDITING; ETHICAL DECISION-MAKING; DIVERSITY; MANAGEMENT AND LEADERSHIP; AND DIGITAL JOURNALISM.IN ADDITION TO ITS COURSES, POYNTER ALSO LEADS EFFORTS TO HELP GUARANTEE THAT THE PRACTICE OF JOURNALISM WILL BE SUSTAINED IN THE FUTURE. FOR EXAMPLE:- THE CREATION OF THE INTERNATIONAL FACT-CHECKING NETWORK, A FORUM FOR FACT-CHECKERS FROM FIVE CONTINENTS, WAS BORN OUT OF THE DESIRE TO STUDY AND DISCUSS FACT CHECKING AS A JOURNALISTIC INSTRUMENT WORLDWIDE.- TOPICAL REPORTING SEMINARS, SUPPORTED BY THE MACARTHUR FOUNDATION AND OTHER FUNDERS, MEET THE GROWING NEED TO PROVIDE JOURNALISTS AND OTHERS WITH SUBJECT-SPECIFIC EXPERTISE AND PRACTICAL REPORTING TRAINING ON ISSUES OR TOPICS IN THE NEWS.- AN ENDOWMENT TRANSFERRED TO POYNTER FROM THE NEWSPAPER ASSOCIATION OF AMERICA (LATER AMERICAN PRESS INSTITUTE) RECEIVED FROM THE KNIGHT FOUNDATION TRACKS THE DIGITAL TRANSFORMATION OF NEWS MEDIA AND ENABLES POYNTER TO EXTEND THE PRACTICAL TRAINING OF DIGITAL TOOLS.IN 2019, 22,666 STUDENTS PARTICIPATED IN 182 REGULAR OR CUSTOM COURSES AND PUBLIC PROGRAMS. MANY OF THEM RECEIVED SCHOLARSHIPS OR OTHER ASSISTANCE WITH TUITION AND/OR TRAVEL EXPENSES. POYNTER UNDERWRITES A PORTION OF PROGRAM COSTS FOR ALL STUDENTS. THOUSANDS OF STUDENTS, PROFESSORS, AND OTHER PROFESSIONALS RECEIVED ASSISTANCE WITH TUITION OR ATTENDED VARIOUS POYNTER PROGRAMS FREE OF CHARGE. SCHOLARSHIPS GRANTED TOTALED $25,750. IN ADDITION TO THEIR WORK AT THE INSTITUTE, POYNTER FACULTY MEMBERS PROVIDE PRO BONO INSTRUCTIONAL SERVICE TO JOURNALISM ORGANIZATIONS, PARTICULARLY THOSE INTENDED TO SERVE MEMBERS OF MINORITY GROUPS. IN 2019, IN PARTNERSHIP WITH THE TAMPA BAY RAYS, THE CITY OF ST. PETERSBURG, AND THE WELLS FARGO FOUNDATION, POYNTER CONTINUED ITS COMMITMENT TO THE "WRITE FIELD" PROGRAM TO TEACH AT-RISK MIDDLE SCHOOL BOYS IN ITS HOME COMMUNITY THE VALUE OF WRITING AND JOURNALISM THROUGH THE CONTEXT OF A ONE-YEAR WRITING AND LIFE SKILLS PROGRAM.POYNTER ENJOYS A GLOBAL REPUTATION. MORE THAN 612 DOMESTIC AND 102 FOREIGN NEWS ORGANIZATIONS HAVE SENT THEIR EMPLOYEES TO POYNTER TEACHING, INCLUDING ORGANIZATIONS IN SOUTH AFRICA, INDONESIA, TURKEY AND THROUGHOUT EUROPE. THE MOST RECENT COURSE OFFERINGS CAN BE LOCATED ON THE WEB AT WWW.POYNTER.ORG.

POYNTER ALSO PROVIDES IN-DEPTH, NON-PARTISAN FACT-CHECKING BOTH WITH GUIDELINES AND GOVERNANCE FOR FACT-CHECKERS WORLDWIDE AS WELL AS THROUGH DOMESTIC PRACTICES. THE INTERNATIONAL FACT-CHECKING NETWORK (IFCN) IS A UNIT OF THE POYNTER INSTITUTE DEDICATED TO BRINGING TOGETHER FACT-CHECKERS WORLDWIDE. THE IFCN WAS LAUNCHED IN SEPTEMBER 2015 TO SUPPORT A BOOMING CROP OF FACT-CHECKING INITIATIVES BY PROMOTING BEST PRACTICES AND EXCHANGES IN THIS FIELD. IN ADDITION TO SUPPORTING A CODE OF PRINCIPLES AND PROVIDING A VERIFICATION PROCESS FOR FACT-CHECKERS WORLDWIDE, THE IFCN ALSO PROVIDES GLOBAL TRAINING AND SUMMITS TO IMPROVE THE CRAFT. POYNTER ALSO MANAGES ONE OF THE FOREMOST NATIONAL FACT-CHECKING BRANDS, POLITIFACT. (CONTINUED ON SCHEDULE O)(CONTINUED FROM 990, PART III, LINE 4B) POLITIFACT PROVIDES DAILY FACT-CHECKING AND RESOURCES TO BOTH JOURNALISTS AND THE PUBLIC. IN ADDITION, POLITIFACT TRAINS AND EDUCATES OTHER FACT-CHECKERS AS WELL AS HOLDS CITIZEN TRAINING EVENTS.

IN ADDITION TO OFFERING ON-CAMPUS AND OFFSITE IN-PERSON SEMINARS, POYNTER IS COMMITTED TO MEETING THOSE WHO WANT TO LEARN IN WHATEVER WAY THEY FIND MOST CONSISTENT WITH THEIR NEEDS AND RESOURCES:A. E-LEARNING: NEWS UNIVERSITY (WWW.NEWSU.ORG) IS THE E-LEARNING HOME FOR MORE THAN 100,000 REGISTERED JOURNALISTS, EDUCATORS AND STUDENTS AROUND THE WORLD. FUNDED BY GRANTS FROM THE JOHN S. AND JAMES L. KNIGHT FOUNDATION, NEWSU FEATURES MORE THAN 300 INTERACTIVE, SELF-DIRECTED COURSES IN ALL TYPES OF MEDIA. TITLES INCLUDE: "DIGITAL EXPERIENCES THAT DRIVE RESULTS," "ETHICS OF JOURNALISM," "HANDS-ON FACT-CHECKING, AND "CLEANING YOUR COPY." (CONTINUED ON SCHEDULE O)(CONTINUED FROM 990, PART III, LINE 4C) B. POYNTER NEWSU WEBINARS ALLOW PARTICIPANTS TO JOIN ONLINE PRESENTATIONS LED BY POYNTER FACULTY AND OTHER LEADING INDUSTRY PROFESSIONALS FROM HOME, OFFICE OR CLASSROOM. ARCHIVED REPLAYS OF MANY SESSIONS ALSO ARE AVAILABLE.C. ONLINE GROUP SEMINARS ARE FACULTY-LED AND ALLOW PARTICIPANTS TO GATHER IN A VIRTUAL SPACE FOR MULTI-WEEK SEMINARS ON TOPICS THAT INCLUDE: IN-DEPTH EDITING, BECOMING AN EFFECTIVE WRITER, AND FUNDAMENTALS OF INVESTIGATIVE JOURNALISM.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Neil BrownPRESIDENT37.5$246,579
Kelly B McbrideSENIOR VP37.5$175,064
Alan D TompkinsSENIOR FACULTY, BROADCAST & ONLINE37.5$164,271
Jessica M NavarroVICE PRESIDENT37.5$135,429
Cheryl B CarpenterLEADERSHIP FACULTY37.5$125,621
Doris TruongDIRECTOR OF TRAINING & DIVERSITY37.5$122,265
Clara A HolanEDITOR-IN-CHIEF, POLITIFACT37.5$116,297
Aaron M SharockmanEXECUTIVE DIRECTOR, POLITIFACT37.5$106,261
Lori BergenTRUSTEE1$5,000
Stephen BuckleyTRUSTEE1$5,000
Robert KingTRUSTEE1$5,000
Monica DaveyTRUSTEE1$5,000
Paula EllisTRUSTEE1$5,000
Ann Marie LipinskiTRUSTEE1$4,000
Kinsey WilsonTRUSTEE1$3,000
Andrew P CortyTREASURER5$0
Paul C TashCHAIRMAN5$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202043179349302774_public.xml