Organizations Filed Purposes:
Jerusalem U IS A LEADING GLOBAL NON-PROFIT MEDIA COMPANY FOR THE 21ST CENTURY. WE EDUCATE, ENTERTAIN, AND ENGAGE OUR GLOBAL AUDIENCE BY BRINGING TO LIFE BIG IDEAS AND AUTHENTIC STORIES, AND BY CELEBRATING ALL THINGS JEWISH.
TO BUILD PRIDE OF AND CONNECTION TO ISRAEL AMONG YOUNG JEWS BY PRODUCING DOCUMENTARY FILMS, LEADERSHIP PROGRAMS, AND EDUCATIONAL COURSES.
UNPACKED USES FAST-PACED, FACT-FILLED AND THOUGHT-PROVOKING SHORT VIDEOS TO HELP HIGH SCHOOL AND COLLEGE STUDENTS UNTANGLE THE COMPLEXITIES OF ISRAEL AND JUDAISM. IN 2019, WE REBRANDED THE OPENDOR MEDIA YOUTUBE CHANNEL TO UNPACKED, AND INVESTED IN THE PRODUCTION OF NEARLY 60 NEW VIDEOS. THE MAJORITY OF THE VIDEOS WEREPART OF THE HISTORY OF ISRAEL EXPLAINED SERIES, WHICH DROVE THE CHANNEL GROWTH. 1.8 MILLION VIEWS (108% INCREASE OVER 2018) 5 MILLION MINUTES WATCHED (147% INCREASE OVER 2018) 10.8K NEW SUBSCRIBERS (221% INCREASE OVER 2018) 82% OF VIEWERS FALL INTO OURTARGET AUDIENCE AGE OF 13-34 YEARS New York City. The film inspired existing Jerusalem U supporters and partners, along with hundreds of new faces, and also educated them about the overall mission and important work of JU. Hummus! The Movie now screened at over 125 film festivals In 2018 Hummus! continued to grow and touch people across the globe and has received widespread critical acclaim. The film collected 14 awards from film festivals in North America, Europe and Asia. Israel Education Media Lab 2.0 launched A first-of-its-kind website for formal and experiential educators searching for ways to give students a substantive and sophisticated Israel education. The Israel Education Media Lab provides a broad range of educational materials to inspire, connect and teach students ages 13-24. 2000+ educators received our weekly Israel current events recap, which provides analysis, discussion questions and practical classroom tips to improve Israel education. The website includes: -Weekly Israel current events recap -Reaches 2,000+ educators -30% subscriber increase since launch -New History of Israel Explained video series -Five feature films with educator guidesHistory of Israel Explained video series released on YouTube (in December 2018) History of Israel Explained is an ambitious 50-part YouTube series that helps curious viewers unpack the many complexities of modern-day Israel. Aimed at high school and college students, it mixes education with entertainment to get viewers excited about Israeli history. Approximately 50 short films will be released weekly on YouTube, starting December 2018 and throughout 2019. They cover topics such as the origins of Zionism, British-Mandate Palestine, women in Israeli history and society and Jewish-Arab relations. Viewers are encouraged to watch other Jerusalem U content and subscribe to our YouTube channel to learn even more about Israel and Judaism. At Jerusalem U, we have developed a deep knowledge of best YouTube practices to reach our target market. We are designing this series based on these practices along with keyword searches, analysis of current video offerings and relevance to college course syllabi. YouTube channel revamped, over 1.8 million minutes watched (and growing) To better connect with and impact our target audience, we prioritized short films and social media platforms like Youtube, Facebook and Instagram this year. Our dedicated product team conducted extensive research about our audience for short films to develop key strategies to design the most relevant content. We had 750,000 views of our content in 2018.Prepared gap year students for life on campus The JU Israel gap year program grew in 2018 to 26 gap-year schools in Israel. Our program combined high-level content, interactive classroom activities and immersive experiences across Israel. We reached over 580 students annually with an average of 25 hours of Israel learning. Our 2,500 alumni are enrolled in or graduated from 247 universities across North America.
UNPACKED FOR EDUCATORS OFFERS VIDEOS AND RESOURCES THAT EXPLORE THE STORY OF ISRAEL AND THE JEWISH PEOPLE IN ALL ITS COMPLEXITY AND SOPHISTICATION. BY UNTANGLING CHALLENGING IDEAS AND BRINGING KEY HISTORICAL MOMENTS TO LIFE, TEACHERS HAVE ANOTHER WAY OF SHOWING STUDENTS THAT JUDAISM IS AS MEANINGFUL AND RELEVANT AS EVER. 1,621 SUBSCRIBERS TO THE WEEKLY NEWSLETTER, 4,432 CLICKS OF DIGITAL RESOURCES, 36% AVERAGE OPEN RATE(COMPARED TO THE INTERNET AVERAGE OF 15%), AND 2,200 MONTHLY AVERAGE OF EDUCATORS' VISITS TO THE WEBSITE.
IMAGINATION PRODUCTIONS OFFERS TOP-QUALITY STORY-BASED ENTERTAINING AND ORIGINAL DOCUMENTARY FILMS. THE STORIES WE TELL ARE RELATABLE TO A BROAD AND VARIED AUDIENCE FROM AROUND THE WORLD AND DESIGNED TO INSPIRE IN A WAY THAT ONLY FILM CAN. RELEASED IN JANUARY, SUSTAINABLE NATION BEGAN ITS 12-MONTH FILM FESTIVAL RUN AND WAS ACCEPTED TO 42 INTERNATIONAL, ENVIRONMENTAL AND JEWISH FILM FESTIVALS AWARDS RECEIVED BY SUSTAINABLE NATION: NITRA AWARD - AGRO FILM FESTIVAL; AUDIENCE AWARD - BOSTON JEWISH FILM FESTIVAL; RISING STAR AWARD - CANADA INTERNATIONAL FILM FESTIVAL; BEST HUMANITARIAN FILM - LIFEART FILM FESTIVAL; BEST ENVIRONMENTAL FILM - NEW ZEALAND MOUNTAIN FILM FESTIVAL; GREEN PLANET AWARD - RHODE ISLAND INTERNATIONAL FILM FESTIVAL; BEST FOREIGN FEATURE ECODOCUMENTARY - TINAI ECOFILM FESTIVAL 11,990 VIEWS OF WHEN THE SMOKE CLEARS ON DIGITAL PLATFORMS (AMAZON PRIME)
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Noam Weisman | SENIOR VICE PRESIDENT | 40 | $260,000 |
| Hadara Ishak | VICE PRESIDENT OF DISTRIBUTION | 40 | $140,202 |
| Dina Rabhan | CEO | 40 | $70,500 |
| Bruce Konners | CFO | 12 | $43,550 |
| Robert Shore | EXECUTIVE CHAIRMAN | 40 | $28,000 |
| Jeff Sagansky | DIRECTOR | 1 | $0 |
| Aj Kess | DIRECTOR | 1 | $0 |
| Marc Rowan | DIRECTOR | 1 | $0 |
| Mitch Julis | DIRECTOR | 1 | $0 |
| Rivkah Zell | DIRECTOR | 1 | $0 |
| Emily Gottschalk | DIRECTOR | 1 | $0 |
| Peter Friedmann | CHAIRMAN | 20 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202043189349307969_public.xml