Organizations Filed Purposes:
TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.
ADVERTISING - VISIT FLORIDA CONDUCTS MULTI-CHANNEL MARKETING INITIATIVES TO REACH POTENTIAL VISITORS AND DRIVE VISITATION FROM TRAVELERS ALL ACROSS THE UNITED STATES AND INTERNATIONALLY. THESE INITIATIVES ARE MAINLY INTEGRATED MARKETING CAMPAIGNS THAT CONSIST OF ADVERTISING, PUBLIC RELATIONS, CONTENT DEVELOPMENT AND DISTRIBUTION, SPONSORSHIP, DIGITAL MARKETING AND SOCIAL MEDIA.ADVERTISING IMPACT: THE TOURISM INDUSTRY WAS RESPONSIBLE FOR WELCOMING 131.4 MILLION VISITORS IN 2019, WHICH MAKES THE INDUSTRY ONE OF THE LEADING TAX REVENUE AND JOBS PRODUCERS IN FLORIDA. BASED ON THE LATEST ECONOMIC IMPACT STUDY, FLORIDA VISITORS CONTRIBUTED $91.3 BILLION TO FLORIDA'S ECONOMY IN 2018, GENERATING $12.0 BILLION IN STATE AND LOCAL TAXES AND SUPPORTING 1.5 MILLION FLORIDA JOBS.VISITORS CONTRIBUTE AN AVERAGE OF $250 MILLION PER DAY TO FLORIDA'S ECONOMY. EVERY 83 VISITORS TO THE STATE SUPPORT ONE TOURISM JOB. VISIT FLORIDA HAS SIGNIFICANTLY CONTRIBUTED TO THE CONTINUED INCREASE IN VISITOR SPENDING, TAX REVENUE, AND JOB CREATION.FOR EVERY $1 THE STATE INVESTS IN VISIT FLORIDA, $3.27 IN TAX REVENUE IS RETURNED. IN FISCAL YEAR 2019-2020, 59.5 PERCENT OF VISITORS WERE SIGNIFICANTLY INFLUENCED BY VISIT FLORIDA MARKETING EFFORTS.
COOPERATIVE PROMOTIONAL PROGRAMS: VISIT FLORIDA ASSISTS INTERESTED PARTIES IN ORGANIZING FLORIDA PROMOTIONAL PACKAGES. IN RETURN FOR VISIT FLORIDA'S ASSISTANCE, VISIT FLORIDA AND OTHER PARTICIPANTS RECEIVE COMPLIMENTARY ADVERTISING IN VARIOUS PRINT, TELEVISION, DIGITAL AND RADIO MEDIA USED IN PROMOTING THE PACKAGE.
TRADE SHOWS: VISIT FLORIDA HOSTS THE ANNUAL GOVERNOR'S CONFERENCE ON TOURISM. THE CONFERENCE OUTLINES THE MARKETING PLAN, PROVIDES EDUCATIONAL SPEAKERS, VENDORS AND NETWORKING OPPORTUNITIES. VISIT FLORIDA HOSTS FLORIDA ENCOUNTER, AN APPOINTMENT-BASED SHOW WHERE MEETING PROFESSIONALS MEET WITH FLORIDA SUPPLIERS TO BOOK FUTURE BUSINESS. VISIT FLORIDA HOSTS FLORIDA HUDDLE, ANOTHER APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS TO BOOK FUTURE BUSINESS. IN ADDITION TO THESE VISIT FLORIDA-OWNED TRADE SHOWS, THE MARKETING AND EVENTS DEPARTMENT WORKS CLOSELY WITH KEY TRAVEL AGENTS, TOUR OPERATORS AND MEETING PROFESSIONALS TO KEEP FLORIDA IN THE DESTINATION FOREFRONT. THEY ALSO ORGANIZE EDUCATIONAL SEMINARS, RESERVATION TRAINING, FAMILIARIZATION TOURS, TRADE SHOWS AND CONSUMER SHOWS AND INVITE THE FLORIDA INDUSTRY TO PARTICIPATE IN THESE EVENTS TO CREATE A LARGER FLORIDA PRESENCE.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Dana Young | PRESIDENT/CEO | 40 | $175,227 |
| Staci Mellman | CMO (EFFECTIVE 03/30/2020) | 40 | $144,123 |
| Shanna Pace | CFO | 40 | $138,166 |
| Craig A Thomas | GENERAL COUNSEL & COO | 40 | $134,596 |
| David L Dodd | VICE PRESIDENT OF VISITOR SERVICES | 40 | $127,120 |
| Meredith Dasilva | VP OF EXECUTIVE OPERATIONS AND ADMINISTRATION | 40 | $126,316 |
| Gerardo Llanes | CMO (THROUGH 1/31/20) | 40 | $125,664 |
| Kevin Mcgeever | SENIOR EDITOR | 40 | $121,632 |
| Marlene Squires-Swanson | FORMER DIRECTOR OF PAID MEDIA | 40 | $112,598 |
| Meagan H Chiamardas | DIRECTOR OF BRAND | 40 | $111,051 |
| Virginia Haley | CHAIR | 1 | $0 |
| Lino Maldonado | IMMEDIATE PAST CHAIR | 1 | $0 |
| David Reese | TREASURER | 1 | $0 |
| Dan Rowe | VICE CHAIR | 1 | $0 |
| Clair Bilby | SECRETARY | 1 | $0 |
| Therrin Protze | DIRECTOR | 1 | $0 |
| Susan Jacobs | DIRECTOR | 1 | $0 |
| Simone Champagnie | DIRECTOR | 1 | $0 |
| Scott Shalley | DIRECTOR | 1 | $0 |
| Scott Rose | DIRECTOR | 1 | $0 |
| Robert Skrob | DIRECTOR | 1 | $0 |
| Patrick Murphy | DIRECTOR | 1 | $0 |
| Nerissa Okiye | DIRECTOR | 1 | $0 |
| Nabeel Ansari | DIRECTOR | 1 | $0 |
| Merry Coffman | DIRECTOR | 1 | $0 |
| Matthew Johnson | DIRECTOR | 1 | $0 |
| Malinda Horton | DIRECTOR | 1 | $0 |
| Ian Carter | DIRECTOR | 1 | $0 |
| Gene Prescott | DIRECTOR | 1 | $0 |
| Frank Belzer | DIRECTOR | 1 | $0 |
| Danny Gaekwad | DIRECTOR | 1 | $0 |
| Carol Dover | DIRECTOR | 1 | $0 |
| Carlos Gazitua | DIRECTOR | 1 | $0 |
| Bobby Cornwell | DIRECTOR | 1 | $0 |
| Bill Waichulis | DIRECTOR | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202110329349300426_public.xml