PEOPLEFORBIKES FOUNDATION
2580 55TH STREET NO 200, BOULDER, CO 80301 www.peopleforbikes.org

Total Revenue
$6,299,778
Total Expenses
$5,957,750
Net Assets
$6,732,014

Organizations Filed Purposes: PEOPLEFORBIKES ENGAGES WITH CITIES AND COMMUNITIES TO PROMOTE AND CATALYZE EQUITABLE BICYCLE-FRIENDLY INFRASTRUCTURE, IN ADDITION TO WORKING TO UNITE MILLIONS OF AMERICANS TO CREATE A SINGLE AND POWERFUL VOICE FOR CREATING CONVENIENT, SAFE AND ACCESSIBLE RIDING OPPORTUNITIES.

PEOPLEFORBIKES ENGAGES WITH INDIVIDUALS AND COMMUNITIES TO CREATE AND PROMOTE BETTER BICYCLING.

PLACESFORBIKES. THE PURPOSE OF THIS PROJECT IS TO INCREASE BICYCLE USE IN AMERICA BY ADAPTING AND IMPLEMENTING STATE-OF-THE-ART INTERNATIONAL PRACTICES AND NOTEWORTHY DOMESTIC MODELS IN INFRASTRUCTURE AND URBAN DESIGN TO MAKE BICYCLING SAFER, MORE COMFORTABLE AND MORE APPEALING. BROADENING THE VARIETY OF TOOLS AVAILABLE FOR BICYCLE INFRASTRUCTURE IN U.S. CITIES AND TOWNS WILL GIVE ELECTED OFFICIALS, TRANSPORTATION ENGINEERS, URBAN PLANNERS, DESIGNERS AND CYCLING ADVOCATES A WIDE RANGE OF EFFECTIVE PHYSICAL STRATEGIES FOR ENABLING MORE PEOPLE TO RIDE BICYCLES MORE OFTEN. A KEY ELEMENT OF THE PLACESFORBIKES PROGRAM IS THE BIG JUMP PROJECT, WHICH WORKS TO CONNECT 10 DYNAMIC U.S. CITIES WITH THE WORLD'S BEST IDEAS TO QUICKLY BUILD BIKING NETWORKS AND MEASURE WHAT HAPPENS NEXT. ONE OF THESE TOOLS IS THE BICYCLE NETWORK ANALYSIS (BNA). THIS DATA-SPECIFIC RESOURCE HELPS COMMUNITIES MEASURE THE QUALITY OF THEIR LOW-STRESS BIKE NETWORK. IT ASSESSES THE DEGREE TO WHICH PEOPLE CAN COMFORTABLY BIKE TO THE PLACES THEY WANT TO GO. OUR GOAL WITH THE TOOL IS TO LOWER THE BARRIER TO BASIC NETWORK ANALYSIS AND ENCOURAGE CITIES OF ALL SIZED TO BUILD CONNECTED, COMFORTABLE BIKE NETWORKS. IN ADDITION, THE PLACESFORBIKES CITY RATINGS OFFER A DATA-DRIVEN APPROACH TO IDENTIFYING THE BEST U.S. TOWNS FOR BICYCLING AND REWARDING THOSE THAT ARE IMPROVING THE FASTEST. THE RATINGS ARE BASED ON FIVE FACTORS: RIDERSHIP, SAFETY, NETWORK, REACH AND ACCELERATION. IT INCLUDES PUBLICLY AVAILABLE DATA FROM GOVERNMENT SOURCES AND NEW DATA GATHERS FROM OUR COMMUNITY SURVEY, CITY SNAPSHOT, AND BICYCLE NETWORK ANALYSIS TOOL.

ENGAGEMENT CAMPAIGN. ONE OF THE PROGRAM'S GOALS IS TO GATHER MILLIONS OF NAMES OF SUPPORT, TO SPEAK WITH ONE, POWERFUL VOICE - TO MAKE BICYCLING SAFER, MORE CONVENIENT AND APPEALING FOR EVERYONE. AT THE END OF 2019, PEOPLEFORBIKES HAD MORE THAN 1.3 MILLION INDIVIDUAL SUPPORTERS ACROSS ALL 50 STATES. IN 2018, PEOPLEFORBIKES ALSO BEGAN THE DESIGN AND CONSTRUCTION OF A NEW OUTREACH PROGRAM, CALLED RIDE SPOT, TO INCREASE BIKE RIDERSHIP. RIDE SPOT IS A BIKE RIDER AND RETAILER PROGRAM THAT HELPS EDUCATE BIKE SHOP OWNERS ON HOW TO IDENTIFY AND COMMUNICATE TO CUSTOMERS THE BEST PLACES TO RIDE, ENGAGE THOSE CUSTOMERS AND BUILD A MORE ROBUST BIKE RIDING COMMUNITY. A CORNERSTONE OF THE PROJECT FOCUSES ON A NEW PHONE APP TO HELP MORE PEOPLE FEEL COMFORTABLE ON BIKES, AND TO HELP RETAILERS BETTER SERVE THEIR CUSTOMERS. OUR PLATFORM ADDRESSES EXISTING BARRIERS BY WORKING WITH BIKE SHOPS, ADVOCACY ORGANIZATIONS AND OTHERS TO PROVIDE GREAT, SAFE ROUTES THAT ARE EASY TO NAVIGATE WITH THE FREE APP OR A PRINTED "RIDE CARD." WE PROVIDE RIDERS WITH TURN-BY-TURN DIRECTIONS TO GET THEM FROM A LOCAL RIDE SPOT AFFILIATE (A BICYCLE SHOP IN MOST CASES) OUT ON A GREAT RIDE. WITH FUN, SAFE ROUTES, NEW RIDERS WILL FEEL MORE COMFORTABLE EXPLORING BY BIKE.

BETTER BIKE SHARE PARTNERSHIP. THIS PROGRAM IS A JPB FOUNDATION-FUNDED COLLABORATION BETWEEN THE CITY OF PHILADELPHIA, BICYCLE COALITION OF GREATER PHILADELPHIA, THE NATIONAL ASSOCIATION OF CITY TRANSPORTATION OFFICIALS (NACTO) AND PEOPLEFORBIKES TO BUILD EQUITABLE AND REPLICABLE BIKE SHARE SYSTEMS. PEOPLEFORBIKES IS ADMINISTERING MORE THAN $1.36 MILLION IN GRANT FUNDING OVER SIX YEARS (THROUGH JUNE 30, 2020) TO PARTNERSHIPS OF BIKE SHARE OPERATORS, CITIES AND LOCAL NON-PROFITS TO HELP U.S. CITIES DEVELOP AND IMPLEMENT STRATEGIES TO INCREASE BIKE SHARE USE IN THEIR OWN UNDERSERVED COMMUNITIES. PEOPLEFORBIKES IS ALSO MANAGING A STORYTELLING EFFORT TO BETTER COMMUNICATE THE APPROACHES, SUCCESSES AND CHALLENGES OF THE GRANTEES THROUGH BLOGS, ARTICLES, IMAGES AND VIDEOS. THIS PARTNERSHIP HAS BEEN RENEWED THROUGH JUNE 30, 2023.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Rodney JuddDIRECTOR OF MEMBERSHIP10$0
Jennifer DiceCHIEF OPERATING OFFICER4$0
Tim BlumenthalPRESIDENT14$0
Erik EsborgVICE PRESIDENT OF FINANCE18$0
Ariadne Delon ScottDIRECTOR1$0
David SpainDIRECTOR1$0
Patrick SeidlerBOARD VICE PRESIDENT1$0
Blair ClarkBOARD PRESIDENT1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202023189349304047_public.xml