Organizations Filed Purposes:
ADVANCING THE VITALITY OF DOWNTOWN RALEIGH FOR EVERYONE BY ENHANCING ITS QUALITY OF LIFE AND ECONOMIC SUCCESS THROUGH FOUR CORE PROGRAMS (1) SAFETY AMBASSADORS, (2) MARKETING & COMMUNICATIONS, (3) BUSINESS & ECONOMIC DEVELOPMENT, AND (4) MEMBER ENGAGEMENT.
TO BUILD UPON DOWNTOWN'S RECENT REVITALIZATION BY ENHANCING ITS QUALITY OF LIFE AND CONTRIBUTING TO ITS ECONOMIC SUCCESS
OTHE AMBASSADOR SAFETY PROGRAM FOSTERS A WELCOMING AND SAFE ENVIRONMENT IN DOWNTOWN THROUGH THE EFFORTS OF 12 SAFETY AND COMMUNITY AMBASSADORS WHO PATROL THE STREETS AND SIDEWALKS ON FOOT, SEVEN DAYS A WEEK, PROVIDING A STRONG, UNIFORM PRESENCE AND ELEVATING A SENSE OF SECURITY. CLAD IN HIGHLY VISIBLE, BLUE UNIFORMS AND EQUIPPED WITH HAND-HELD RADIOS, THE AMBASSADORS ALSO PATROL THE CENTRAL CITY STREETS SERVING AS SUPPLEMENTARY "EYES AND EARS" FOR THE DOWNTOWN DIVISION OF THE RALEIGH POLICE DEPARTMENT. IN ADDITION, THE SAFETY TEAM CONTINUES TO INCREASE INTERACTIONS WITH THE COMMUNITY BY PROVIDING ONGOING SAFETY PRESENTATIONS WITH BUSINESSES AND COMMUNITY GROUPS, PREPARING NEW EMPLOYEES MOVING INTO THE DOWNTOWN, AND THROUGH MONTHLY MEETINGS WITH THE RALEIGH POLICE DISTRICT CAPTAIN TO STRATEGIZE WAYS TO LOWER CRIME. IN FY-19, THE SAFETY AMBASSADORS PERFORMED THE FOLLOWING SERVICES: 3,596 SAFETY ESCORTS PLUS 8,539 OTHER HOSPITALITY ASSISTS INCLUDING GIVING DIRECTIONS, DINING RECOMMENDATIONS, AND HELPING INDIVIDUALS FIND THEIR CARS, AND 11,125 HOURS PATROLLING PARKING DECKS/LOTS.
OTHE MARKETING AND COMMUNICATIONS PROGRAM SERVES AS THE MARKETING PLATFORM TO ENGAGE OUR STAKEHOLDERS, INFLUENCERS, AND THE PUBLIC TO HEIGHTEN VISIBILITY OF OUR ORGANIZATION AND RECOGNIZE DOWNTOWN AS A VIBRANT AND VITAL URBAN CENTER. THE ALLIANCE PRODUCES AND MAINTAINS 12 COMMUNICATION CAMPAIGNS AND 5 STAND-ALONE PROGRAM WEBSITES. IN ADDITION, THE ORGANIZATION HAS ATTRACTED CLOSE TO 180,000 FOLLOWERS THROUGH ITS FACEBOOK, TWITTER, INSTAGRAM, AND LINKEDIN ACCOUNTS FOR ORGANIZATIONAL AND INDIVIDUAL PROGRAM ACCOUNTS. TO IMPROVE COMMUNICATION WITH DOWNTOWN RESIDENTS, VISITORS, AND EMPLOYEES, DRA REBUILT ITS WEBSITE IN EARLY 2019 TO BE MOBILE RESPONSIVE AND COMPREHENSIVE LISTING OF EVENTS AND BUSINESSES. DURING 2019, THE DOWNTOWN APP WAS DOWNLOADED BY 1,725 INDIVIDUALS. THE DRA EVENTS CALENDAR AVERAGES OVER 13,500 PAGE VIEWS PER MONTH MAKING THE DRA SITE ONE OF THE BEST PLACES TO FIND DOWNTOWN INFORMATION. OVER 200 BUSINESSES WERE PROMOTED THROUGH DRA'S COMMUNICATIONS CHANNELS INCLUDING SOCIAL MEDIA ACCOUNTS AND NEWSLETTERS WITH COMBINED MORE THAN 15,000 SUBSCRIBERS. DRA ALSO PRODUCED OVER 24,000 MAPS WITH LOCATIONS OF INDEPENDENT RETAILERS AND FIRST FRIDAY PARTICIPANTS AND PRODUCED LARGE WAYFINDING SIGNS TO NEARBY BUSINESSES FOR SPECIAL EVENTS IN DOWNTOWN.
OTHE PRIMARY GOALS OF THE BUSINESS & ECONOMIC DEVELOPMENT PROGRAM ARE TO CONTRIBUTE TO DOWNTOWN'S ECONOMIC SUCCESS BY ATTRACTING NEW BUSINESSES TO VACANT STOREFRONTS, PROVIDE MARKET DATA TO ATTRACT NEW INVESTMENT AND EMPLOYERS, AND PROVIDE NEW OPPORTUNITIES AND RESOURCES TO DIVERSE SET OF BUSINESSES AND ENTREPRENEURS. DRA INSTALLED SIX PEDESTRIAN COUNTERS IN DOWNTOWN TO MEASURE FOOT TRAFFIC TO HELP ATTRACT TENANTS AND AID LAND USE DECISIONS. DRA CONTINUED ITS RETAIL UP-FIT GRANT WITH THE GOAL OF CREATING AN INCENTIVE TO ATTRACT NEW RETAIL OR AID IN THE EXPANSION OF EXISTING RETAIL IN DOWNTOWN RALEIGH. DRA AWARDED GRANTS FOR RENOVATIONS, IMPROVEMENTS, AND BUILD-OUTS TO THREE NEW RETAIL STORES TOTALING 12,408. IN PARTNERSHIP WITH THE CITY OF RALEIGH'S ECONOMIC DEVELOPMENT OFFICE AND THE PLANNING DEPARTMENT, OUR ECONOMIC DEVELOPMENT STAFF ACTIVELY WORKS WITH RETAIL BROKERS AND LANDLORDS TO FILL STOREFRONT SPACES IN DOWNTOWN WITH 15 NEW RETAILERS OPENING IN DOWNTOWN. IN FY-19, 46 NEW STREET LEVEL BUSINESSES OPENED, ADDING NEW JOBS AND EXPANDING TAX REVENUES WITH 14 VACANT STOREFRONTS FILLED. A NEW PARTNERSHIP WITH WAKE TECH BEGAN TO PROVIDE POP- UP SPACE TO MINORITY AND WOMEN-OWNED BUSINESSES. DRA ALSO HELD FOUR SMALL BUSINESS WORKSHOPS DURING FY-19.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Kristopher Larson | OFFICER | 40 | $180,476 |
| Bill King | PRESIDENT & | 40 | $73,098 |
| Jason Widen | BOARD MEMBER | 1 | $0 |
| Doug Warf | BOARD MEMBER | 1 | $0 |
| Nicole Stewart | BOARD MEMBER | 1 | $0 |
| Mike Smith | BOARD MEMBER | 1 | $0 |
| Sarah Powers | BOARD MEMBER | 1 | $0 |
| Brian O'Haver | BOARD MEMBER | 1 | $0 |
| Van Nolintha | BOARD MEMBER | 1 | $0 |
| Hayley Morton | BOARD MEMBER | 1 | $0 |
| Larry Miller | BOARD MEMBER | 1 | $0 |
| Joe Meir | BOARD MEMBER | 1 | $0 |
| Sean Malone | BOARD MEMBER | 1 | $0 |
| Matt Lilley | BOARD MEMBER | 1 | $0 |
| Robby Lawson | BOARD MEMBER | 1 | $0 |
| Maggie Kane | BOARD MEMBER | 1 | $0 |
| Isaac Horton | BOARD MEMBER | 1 | $0 |
| Tyler Helikson | BOARD MEMBER | 1 | $0 |
| Jim Greene | BOARD MEMBER | 1 | $0 |
| David Ellis | BOARD MEMBER | 1 | $0 |
| Denny Edwards | BOARD MEMBER | 1 | $0 |
| Robert Doreauk | BOARD MEMBER | 1 | $0 |
| Allyson Dickens | BOARD MEMBER | 1 | $0 |
| Adrienne Cole | BOARD MEMBER | 1 | $0 |
| Marty Clayton | BOARD MEMBER | 1 | $0 |
| Monica Barnes | BOARD MEMBER | 1 | $0 |
| Will Barfield | BOARD MEMBER | 1 | $0 |
| Delisa Alexander | BOARD MEMBER | 1 | $0 |
| Joseph Bo Dempster Jr | LEGAL COUNSE | 1 | $0 |
| Sally Edwards | AT-LARGE | 1 | $0 |
| Leon Cox | AT LARGE | 1 | $0 |
| David Meeker | AT-LARGE | 1 | $0 |
| Brian Ralph | AT-LARGE | 1 | $0 |
| Sue Glennon | SECRETARY | 1 | $0 |
| Sharon Moe | IMMEDIATE PA | 1 | $0 |
| Pam Blondin | VICE CHAIR | 1 | $0 |
| Neil Gray | CHAIRMAN | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202010289349300701_public.xml