Organizations Filed Purposes:
THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST.
TOURISM MARKETING - POSITION THE EUGENE, CASCADES & COAST REGION AS A LEISURE TRAVEL DESTINATION WHICH INCLUDES MARKETING TO INDIVIDUAL TRAVELERS, TRAVEL TRADE AND MEDIA THROUGH ADVERTISING, TRADE SHOWS, DIRECT SALES, PUBLIC RELATIONS, SOCIAL MEDIA AND OTHER INTERNET BASED COMMUNICATIONS. THE TOURISM MARKETING DEPARTMENT SERVES AS THE LOCAL LIAISON FOR THE OREGON FILM & VIDEO OFFICE. DURING 2019, PRINT ADVERTISING GENERATED 21.6 MILLION IMPRESSIONS AND DIGITAL ADVERTISING GENERATED 7.6 MILLION IMPRESSIONS AND 159,506 CLICKS. EARNED MEDIA GENERATED 782.7 MILLION IMPRESSIONS FROM 87 ARTICLES WITH AN ESTIMATED VALUE OF 5.9 MILLION. 29,218 GUIDES WERE MAILED OUT AND 90,000 DISTRIBUTED IN RACKS
CONVENTION SALES & SERVICE - PROMOTES THE EUGENE, CASCADES & COAST REGION AS A CONVENTION/MEETING EVENT SITE. ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS, FAMILIARIZATION AND SITE INSPECTION TRIPS, PUBLIC RELATIONS, AND DIRECT SALES ARE ALL USED TO SELL MEETING AND EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR CONVENTION OR EVENT. SOME OF THE SERVICES PROVIDED BY THE DEPARTMENT INCLUDE REGISTRATION ASSISTANCE, CONVENTION PLANNING, PUBLICITY, INFORMATION DESKS, SPOUSE/LEISURE ACTIVITIES & TOURS, AND HOUSING COORDINATION. HIGHLIGHTS INCLUDED THE CONFIRMATION OF 39 CONVENTIONS WITH PROJECTED DELEGATES OF 19,911 AND AN ESTIMATED ECONOMIC IMPACT OF 7.2 MILLION. DIGITAL ADVERTISING GENERATED 1.5 MILLION IMPRESSIONS AND 21,798 CLICKS. EARNED MEDIA GENERTED 196,092 IMPRESSIONS FROM 7 ARTICLES WITH AN ESTIMATED VALUE OF 13,066. WEBSITE SESSIONS INCREASED 97% FROM 2018 TO 33,135.
SPORTS MARKETING - PROMOTES LANE COUNTY AS A SPORTS EVENT SITE THROUGH ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS AND DIRECT SALES. SERVICE STAFF PROVIDE PERSONAL CONTACT AND ASSISTANCE FOR EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR SPORTING EVENT. HIGHLIGHTS INCLUDE THE CONFIRMATION OF 38 SPORTS EVENTS WITH PROJECTED PARTICIPANTS OF 62,485 AND AN ESTIMATED ECONOMIC IMPACT OF 44.8 MILLION. DIGITAL ADVERTSING GENERATED 690,018 IMPRESSIONS AND 7,052 CLICKS. EARNED MEDIA GENERATED 6.1 IMPRESSIONS FROM 32 ARTICLES WITH AN ESTIMATED VALUE OF 26,898. SOCIAL MEDIA CONNECTIONS ROSE 18% TO 6,150.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Kari Westlund | PRESIDENT, C | 40 | $128,566 |
| Jason Williams | DIRECTOR | 1 | $0 |
| Jenny Ulum | DIRECTOR | 1 | $0 |
| Greg Taylor | DIRECTOR | 1 | $0 |
| Carol Tanenbaum | DIRECTOR | 1 | $0 |
| Austin Ramirez | DIRECTOR | 1 | $0 |
| Brittany Quick-Warner | DIRECTOR | 1 | $0 |
| Travis Palmer | DIRECTOR | 1 | $0 |
| Vonnie Mikkelsen | DIRECTOR | 1 | $0 |
| Sarah Means | DIRECTOR | 1 | $0 |
| Rick Ingham | DIRECTOR | 1 | $0 |
| Renee Grube | DIRECTOR | 1 | $0 |
| Courtney Griesel | DIRECTOR | 1 | $0 |
| Cathryn Stephens | DIRECTOR | 1 | $0 |
| Steve Mokrohisy | DIRECTOR | 1 | $0 |
| Lynda Kamerrer | DIRECTOR | 1 | $0 |
| Bettina Hannigan | DIRECTOR | 1 | $0 |
| Tim Doll | DIRECTOR | 1 | $0 |
| Jennifer Yeh | DIRECTOR | 1 | $0 |
| Sarah Smith | DIRECTOR | 1 | $0 |
| David Penilton | DIRECTOR | 1 | $0 |
| Bob Jagger | DIRECTOR | 1 | $0 |
| Jonnie Helfrich | DIRECTOR | 1 | $0 |
| Anne Hallinan | DIRECTOR | 1 | $0 |
| Scott Freck | DIRECTOR | 1 | $0 |
| Dr Lisa Benson | DIRECTOR | 1 | $0 |
| Martin Alletson | DIRECTOR | 1 | $0 |
| Dana Turell | DIRECTOR | 1 | $0 |
| Jb Carney | VICE CHAIR | 1 | $0 |
| John Barofsky | DIRECTOR | 1 | $0 |
| Pat Farr | DIRECTOR | 1 | $0 |
| Pam Whyte | TREASURER | 1 | $0 |
| Michael Newman | DIRECTOR | 1 | $0 |
| Pat Straube | DIRECTOR | 1 | $0 |
| Julie Johns | DIRECTOR | 1 | $0 |
| Lorrie Normann | CHAIR | 1 | $0 |
| Mayor Christine Lundberg | DIRECTOR | 1 | $0 |
| Mike Duncan | DIRECTOR | 1 | $0 |
| Tom Driscoll | DIRECTOR | 1 | $0 |
| Mike Drennan | DIRECTOR | 1 | $0 |
| Robert Canaga | PAST CHAIR | 1 | $0 |
| Corey Buller | DIRECTOR | 1 | $0 |
| Richard Boyles | DIRECTOR | 1 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202011359349303591_public.xml