Organizations Filed Purposes:
OUR MISSION TO ESTABLISH A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING AND LEISURE IS ANCHORED IN OUR FOCUS TO CREATE AN ENVIRONMENT OF SUCCESS AND SUSTAINABILITY FOR THE NEW EXHIBITION CENTER, A ROBUST EMPLOYMENT CENTER AND A MORE LIVABLE DOWNTOWN. OUR STRATEGIC INITIATIVES BUILD SUPPORT FOR AN EXCEPTIONAL VISITOR EXPERIENCE, A STRONG BUSINESS CLIMATE AND AN ATTRACTIVE, ACCESSIBLE AND INCLUSIVE DOWNTOWN WHERE MORE PEOPLE WANT TO LIVE.
TO MAKE DOWNTOWN APPLETON A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING, AND LEISURE.
WE SUPPORT PROGRAMS FOR THE RECRUITMENT, IMPROVEMENT AND RETENTION OF APPROXIMATELY 225 PROPERTY MEMBERS IN DOWNTOWN APPLETON. BUILDING IMPROVEMENT FUNDS ARE DESIGNED TO IMPROVE PHYSICAL APPEARANCE AND RAISE THE ASSESSED VALUE OF A PROPERTY. IN 2019 WE DISTRIBUTED $31,911 FOR BUILDING AND SIGNAGE IMPROVEMENTS AND $7,500 IN NEW BUSINESS SUPPORT GRANTS FROM THE BUSINESS IMPROVEMENT DISTRICT. OUR MARKETING GRANT PROGRAM IS A RETENTION EFFORT AND IS AVAILABLE TO ANY BUSINESS IN THE DISTRICT. $10,167 WAS DISTRIBUTED FOR MARKETING SUPPORT. WE CONTINUE TO PARTNER WITH THE CITY OF APPLETON TO EXECUTE THE DOWNTOWN PLAN CHAPTER 14 OF THE COMPREHENSIVE PLAN. A TOTAL OF 12 NEW BUSINESSES MOVED INTO THE DISTRCT.
MARKETING IS OUR LARGEST INVESTMENT AREA. WE FOCUS ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LEISURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, VALLEY TRANSIT BUS ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 313,980 VISITS, FACEBOOK WITH 16,078 LIKES, TWITTER WITH 6762 FOLLOWERS, 792 BLOG POSTS, INSTAGRAM WITH 4520 FOLLOWERS, AND YOUTUBE. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTE 25,000 OF THEM TO VISITORS AND LOCAL RESIDENCE. WE ALSO DISTRIBUTED 5,500 SUMMER POCKET SCHEDULES, 3,000 TROLLEY BROCHURES, 12,000 SEASONAL BAG STUFFERS, AND 9,500 EMPLOYEE APPRECIATION COUPON BOOKS.
DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. WE HOSTED NUMEROUS EVENTS, SOME OF WHICH INCLUDED THE DOWNTOWN SUMMER AND WINTER FARMERS MARKET WHICH FEATURED UP TO 180 LOCAL AND REGIONAL VENDORS, HEID MUSIC SUMMER CONCERT SERIES WHICH FEATURED THE TOP LOCAL GROUPS AND PUT ON 13 SHOWS, AND SEVERAL PARADES SUCH AS THE CHRISTMAS PARADE, FLAG DAY PARADE AND MEMORIAL DAY PARADE. A TOTAL OF 90 EVENTS HOSTED THROUGHOUT THE YEAR.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Stephany Jennifer | EXECUTIVE DIRECTOR | 40 | $79,986 |
| Allen Madera | DIRECTOR | 1 | $0 |
| Klista Tom | DIRECTOR | 0.5 | $0 |
| Klika Natalie | DIRECTOR | 1 | $0 |
| Vargosko Laura | TREASURER, VICE PRESIDENT & DIRECTOR | 2.5 | $0 |
| Ver Voort Dale | SECRETARY & DIRECTOR | 1.5 | $0 |
| Olander Aj | DIRECTOR | 0.5 | $0 |
| Banks Natasha | DIRECTOR | 0.5 | $0 |
| Lonsway Steve | DIRECTOR | 1.5 | $0 |
| Wirth Kevin | DIRECTOR | 0.5 | $0 |
| Peterson John | PAST PRESIDENT & DIRECTOR | 1 | $0 |
| Stage Monica | DIRECTOR | 2.5 | $0 |
| King Lyssa | DIRECTOR | 0.5 | $0 |
| Johnson Deb | PRESIDENT & DIRECTOR | 2.5 | $0 |
| Vanderloop Jill | DIRECTOR | 0.5 | $0 |
| Hagee Lynn | DIRECTOR | 2.5 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202003149349301160_public.xml