Organizations Filed Purposes:
OUR MISSION IS TO LEAD WISCONSIN'S LODGING INDUSTRY BY DELIVERING VALUED SERVICES TO AND ADVOCATING FOR OUR MEMBERS.
THE WISCONSIN HOTEL & LODGING ASSOCIATION DETERMINES SERVICES NEEDED BY THE EVOLVING NEEDS OF THE INDUSTRY RANGING FROM MARKETING, COMMUNICATIONS, LEGAL AND OTHER SOURCES, LEGISLATIVE INFORMATION AND REPRESENTATION, AND THE PROVISION OF EDUCATION, DELIVERING THE SERVICES TO MEMBERS IN A COST-EFFECTIVE, TIMELY, AND VALUED MANNER.
OVER 175,000 COPIES OF THE WISCONSIN LODGING DIRECTORY ARE PRINTED AND DISTRIBUTED THROUGH BOTH PAID DISTRIBUTION AND OTHER DELIVERY CHANNELS. THE DIRECTORY INCLUDES LISTINGS OF OVER 650 LODGING PROPERTIES AROUND THE STATE, PROVIDING TRAVELERS WITH A POPULAR AND EASY-TO-USE PRINT GUIDE (WITH A LIVE VERSION ALSO AVAILABLE ON A WEBSITE) TO ENCOURAGE THEM TO BOOK OVERNIGHT STAYS IN WISCONSIN'S LODGING PROPERTIES. MEMBER PROPERTIES HAVE REPORTED THAT THE DIRECTORY GENERATES LEADS FOR THEIR PROPERTIES, PROVIDING INCREASED BUSINESS FOR LODGING PROPERTIES AROUND THE STATE, WHICH CONTRIBUTES TO THEIR OVERALL GENERAL WELFARE AND SUCCESS.
THE WISCONSIN LODGING CONFERENCE AND TRADE SHOW PROVIDES EDUCATIONAL SESSIONS AND PEER-TO-PEER NETWORKING OPPORTUNITIES TO HELP PROPERTIES IMPROVE THEIR BUSINESS AND BECOME MORE SUCCESSFUL. THE TRADE SHOW ALLOWS PROPERTY OWNERS AND OPERATORS TO LEARN ABOUT THE LATEST PRODUCTS AND SERVICES AVAILABLE TO THE INDUSTRY TO MAKE THEM MORE OPERATIONALLY EFFICIENT AND SUCCESSFUL. IN 2018, OVER 200 OWNERS AND OPERATORS PARTICIPATED IN THIS EVENT.
THE TARGETED MARKETING PROGRAM, FORMERLY KNOWN AS OUR CO-OPERATIVE PROGRAM, PROVIDED APPROXIMATELY 60 OPPORTUNITIES THAT ALLOW MEMBER PROPERTIES TO JOIN TOGETHER TO GAIN COST EFFICIENCIES AND SAVINGS IN MARKETING BY PURCHASING COLLABORATIVE ADVERTISING THAT MARKETS OVERNIGHT STAYS AT PARTICIPATING PROPERTIES AND LOCAL AREAS ALONG WITH ENCOURAGING ACCESS TO ALL MEMBER PROPERTIES BY MARKETING THE ASSOCIATION'S SEARCHABLE WEBSITE THAT LISTS ALL MEMBER LODGING PROPERTIES AROUND THE STATE. THIS PROGRAM CONTRIBUTES TO THE GENERAL WELFARE OF MEMBERS BY ENCOURAGING TRAVELERS TO BOOK OVERNIGHT STAYS AT MEMBER PROPERTIES.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Trisha Pugal | PRESIDENT/CEO THRU MAY | 56 | $149,476 |
| Kirsten Villegas | PRESIDENT/CEO | 40 | $0 |
| Jay Jones | ASSOCIATE DIRECTOR | 1 | $0 |
| Jim Laurino | ASSOCIATE DIRECTOR | 1 | $0 |
| Brad Stelzer | ASSOCIATE DIRECTOR | 1 | $0 |
| Jennifer Church | ASSOCIATE DIRECTOR | 1 | $0 |
| Connie Barbian | ASSOCIATE DIRECTOR | 1 | $0 |
| Kari Zambon | LODGING DIRECTOR | 1 | $0 |
| Todd Winkler | LODGING DIRECTOR | 1 | $0 |
| Jonathan Webster | LODGING DIRECTOR | 1 | $0 |
| Amy Simchak | LODGING DIRECTOR | 1 | $0 |
| Dave Sekeres | LODGING DIRECTOR | 1 | $0 |
| Jay Schumerth | LODGING DIRECTOR | 1 | $0 |
| Dan Schetter | LODGING DIRECTOR | 1 | $0 |
| Mike Patel | LODGING DIRECTOR | 1 | $0 |
| Bob Patel | LODGING DIRECTOR | 1 | $0 |
| Pat Olejniczak | LODGING DIRECTOR | 1 | $0 |
| Brandon Mcconnell | LODGING DIRECTOR | 1 | $0 |
| Rory Madsen | LODGING DIRECTOR | 1 | $0 |
| Rachel Lacasse-Ford | LODGING DIRECTOR | 1 | $0 |
| Randy Kliment | LODGING DIRECTOR | 1 | $0 |
| Jon Jossart | LODGING DIRECTOR | 1 | $0 |
| Deb Johnson | LODGING DIRECTOR | 1 | $0 |
| Skip Harless | LODGING DIRECTOR | 1 | $0 |
| Jason Hager | LODGING DIRECTOR | 1 | $0 |
| Michael Falkenstein | LODGING DIRECTOR | 1 | $0 |
| John Chastan | LODGING DIRECTOR | 1 | $0 |
| Amy Boston | LODGING DIRECTOR | 1 | $0 |
| Pete Boese | LODGING DIRECTOR | 1 | $0 |
| David Bleuer | LODGING DIRECTOR | 1 | $0 |
| Kevin Gallagher | AT-LARGE DELEGATE | 2 | $0 |
| Charlie Eggen | SECRETARY/TREASURER | 5 | $0 |
| Lola Roeh | VICE CHAIRMAN | 2 | $0 |
| Aaron Wolf | PAST CHAIRMAN | 2 | $0 |
| Greg Stillman | CHAIRMAN-ELECT | 2 | $0 |
| Kimberly Vele | CHAIRMAN | 2 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/201923529349301207_public.xml