GREATER MADISON CONVENTION AND VISITORS BUREAU INC
22 EAST MIFFLIN STREET, MADISON, WI 53703 www.visitmadison.com

Total Revenue
$6,445,962
Total Expenses
$6,081,503
Net Assets
$5,605,836

Organizations Filed Purposes: IT IS THE MISSION OF GREATER MADISON CONVENTION & VISITORS BUREAU, INC. TO LEAD AND DIRECT THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: GOING BEYOND VISIT.

TO PROMOTE THE GREATER MADISON AREA AS A CONVENTION AND TOURIST LOCATION.

CONVENTION SERVICES:SERVICES TO MEETING PLANNERS, CONVENTIONS, INCLUDING DELEGATE HOUSING, PROGRAM PLANNING ASSISTANCE, AND PROVISION OF MEETING SUPPLIES.

SALES:DIRECT AND INDIRECT SALES TO CONVENTION AND MEETING PLANNERS, GROUP TOUR OPERATIONS, TOURISTS, AND LOCAL BUSINESSES.

PARTNERSHIP SERVICES:SERVICES TO MEMBERS INCLUDING SALES REFERRALS, MARKETING, AND BUSINESS PLANNING.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Deb ArcherPRESDIENT & CEO40$205,759
Diane MorgenthalerEXECUTIVE VICE PRESIDENT40$162,218
John LeinenVICE PRESIDENT OF SALES40$141,649
Jamie PatrickVICE PRESIDENT OF SPORTS SALES40$104,626
Jane ClarkSECRETARY4$0
Eliot ButlerTREASURER (THRU APRIL)4$0
Brewer StoufferTREASURER4$0
Rob CrainVICE CHAIR4$0
Jeanette RiechersIMMEDIATE PAST CHAIR (THRU APRIL)2$0
Lynn HobbieIMMEDIATE PAST CHAIR4$0
Greg FrankCHAIR4$0
Steve ZanoniDIRECTOR2$0
Shelia StubbsDIRECTOR2$0
Susan SpringmanAT LARGE DIRECTOR (THRU APRIL)2$0
Janet SperstadDIRECTOR2$0
Marc SherryDIRECTOR2$0
Steve ScaddenDIRECTOR (THRU APRIL)2$0
Alison PrangeDIRECTOR2$0
Julie PetermanDIRECTOR2$0
Mario MendozaDIRECTOR (THRU APRIL)2$0
John MeierDIRECTOR2$0
Charles HosletDIRECTOR2$0
Skip HarlessDIRECTOR2$0
Nancy Francisco-WelkeDIRECTOR (THRU APRIL)2$0
Charlie EggenDIRECTOR2$0
Thomas DottDIRECTOR2$0
Justin DohertyDIRECTOR2$0
Mark ClearDIRECTOR2$0
Sheri CarterDIRECTOR2$0
Ellsworth BrownDIRECTOR (THRU APRIL)2$0
Zach BrandonDIRECTOR2$0
Jim BradleyDIRECTOR2$0
Joseph BoucherDIRECTOR2$0
Jonathan BogatayDIRECTOR (THRU APRIL)2$0
Chris ArmstrongDIRECTOR2$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202013219349309456_public.xml