GREATER PHILADELPHIA TOURISM MARKETING CORPORATION
30 S 17TH STREET NO 2010, PHILADELPHIA, PA 19103 visitphilly.com

Total Revenue
$15,869,947
Total Expenses
$15,932,006
Net Assets
$9,739,323

Organizations Filed Purposes: VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.

VISIT PHILADELPHIA BUILDS THE REGIONAL ECONOMY AND IMAGE THROUGH DESTINATION MARKETING FOR LEISURE TRAVEL. IN 2019, VISIT PHILADELPHIA SHOWCASED AND STRENGTHENED THE PHILADELPHIA BRAND THROUGH WELL-ROUNDED AND HIGH-IMPACT MARKETING EFFORTS INCLUDING COMPELLING CONTENT AND STRONG MEDIA RELATIONS (9,300 EDITORIAL STORIES); THE "WITH LOVE/CITY OF LOVE" ADVERTISING CAMPAIGN; THE CITY'S OFFICIAL VISITOR WEBSITE (14.4 MILLION VISITS); SOCIAL MEDIA (1.63 MILLION FANS AND FOLLOWERS); EVENT AND ATTRACTION PROMOTION (E.G. FESTIVALS, EXHIBITS, HOLIDAY HAPPENINGS, PARKS AND TRAILS, DINING AND MORE); 9,016 BOOKINGS OF THE VISIT PHILLY OVERNIGHT HOTEL PACKAGE; AND PARTNERSHIPS AND SPONSORSHIPS TO FURTHER OUR MESSAGE. THE PURPOSE OF THESE EFFORTS IS TO INCREASE THE NUMBER OF VISITORS TO THE PHILADELPHIA REGION, INCREASE THE NUMBER OF NIGHTS THEY STAY, AND THE NUMBER OF ATTRACTIONS THEY VISIT. IN 2018 OVER 45 MILLION PEOPLE VISITED PHILADELPHIA FOR AN ECONOMIC IMPACT OF NEARLY $12 BILLION. 88% OF THOSE VISITORS WERE LEISURE TRAVELERS. SINCE VISIT PHILADELPHIA'S INCEPTION IN 1997 LEISURE HOTEL ROOM NIGHTS IN CENTER CITY PHILADELPHIA HAVE INCREASED 300%. SINCE 2007, PHILADELPHIA'S SATURDAY NIGHT HOTEL OCCUPANCY, WHICH IS A MAJOR INDICATOR OF A DESTINATION'S LEISURE STRENGTH, HAS BEEN THE BUSIEST NIGHT OF THE WEEK.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Meryl LevitzPRESIDENT & CEO (10/01-10/31)55$411,911
Cindy RayTREASURER & CFO50$161,313
James ZaleVP DIGITAL STRATEGY50$158,669
Kara CallahanVP OF ADVERTISING AND STRATEGIC INITIATIVES50$132,554
Keith McmenaminDIRECTOR OF INFORMATION TECHNOLOGY50$124,120
Frederick SmithFORMER VP HOTEL INITIATIVES AND RESEARCH50$119,661
Trino BoixSECRETARY50$108,900
Laura BurkhardtVP TOURISM RELATIONS50$107,848
Cara Schneider BongiornoSR DIRECTOR MEDIA RELATIONS50$107,070
Jeffrey GuaracinoPRESIDENT & CEO (EFF. 11/01)55$50,254
Wendy HamiltonBOARD MEMBER1$0
Sheila HessBOARD MEMBER1$0
Richard W VagueBOARD MEMBER1$0
William R Sasso EsquireBOARD MEMBER1$0
Bret PerkinsBOARD MEMBER1$0
Kevin MurnaneBOARD MEMBER1$0
Reginald ArchambaultBOARD MEMBER1$0
Obra KernodleBOARD MEMBER1$0
Honorable James F KenneyBOARD MEMBER1$0
Anthony ContiBOARD MEMBER1$0
Craig R CarnaroliBOARD MEMBER1$0
Darwin BeauvaisBOARD MEMBER1$0
James AdamsonBOARD MEMBER1$0
Rhonda R Cohen EsquireVICE CHAIR1$0
Robert W BogleVICE CHAIR1$0
Manuel N StamatakisCHAIRMAN2$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202000949349300135_public.xml