MID-ATLANTIC DAIRY ASSOCIATION INC
1800 JOHN F KENNEDY BLVD NO 444, PHILADELPHIA, PA 19103 www.dairyspot.com

Total Revenue
$7,850,989
Total Expenses
$7,987,834
Net Assets
$2,546,106

Organizations Filed Purposes: BUILDS DEMAND FOR MILK AND DAIRY PRODUCTS AND ENHANCES THE IMAGE OF THE DAIRY INDUSTRY ON BEHALF OF DAIRY FARMERS.

SCHOOL PROGRAMS: CONDUCTED FUEL UP TO PLAY 60 EVENTS IN OVER 5,400 SCHOOL DISTRICTS LOCATED IN BALTIMORE CITY, BALTIMORE COUNTY, THE DISTRICT OF COLUMBIA, PITTSBURGH, PHILADELPHIA AND CAMDEN, NEW JERSEY. ADDITIONAL SCHOOLS AND STUDENTS ACROSS THE ENTIRE MARKETING AREA WERE REACHED THROUGH DIGITAL EFFORTS VIA E-BLASTS AND OTHER COMMUNICATIONS. ALSO CONDUCTED BREAKFAST AFTER THE BELL. THERE WERE SEVERAL PROMOTIONAL EVENTS TO INCREASE PARTICIPATION AND IMPLEMENTATION OF PROGRAMS TO INCREASE SALES OF YOGURT AND CHEESE IN SCHOOLS IN MARYLAND AND THE DISTRICT OF COLUMBIA.

COMMUNICATION TEAM: 1,368 STORY PLACEMENTS WITH 203,927,847 IMPRESSIONS AND SOCIAL MEDIA IMPRESSIONS OF 28,433,000.

RETAIL TEAM PROGRAM: ASSOCIATES WITH RETAILERS SUCH AS GIANT EAGLE, SHOPNSAVE, WEIS MARKETS, GIANT FOOD STORES, LLC, ACME MARKETS, AND SAFEWAY.

Executives Listed on Filing

Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing

NameTitleHours Per WeekTotal Salary
Cynthia WeimerSENIOR VP OF INDUSTRY RELATIONS40$124,948
Gail StreetSENIOR VP OF INTEGRATED MARKETING40$123,366
Leah ScottVP OF YOUTH PROGRAM40$113,597
Ronald Ohrel JrDIRECTOR OF ENVIRONMENTAL OUTREACH40$103,716
John ChrismanDIRECTOR OF RETAIL MARKETS40$101,220
Vernon HorstCHAIRMAN1$3,350
Tim KurtzDIRECTOR1$2,900
Gib MartinDIRECTOR1$2,650
Richard SpeerDIRECTOR1$2,000
Bruce BartleyVICE CHAIRMAN1$1,600
Wayne BeidelDIRECTOR (PART YEAR)1$1,350
Marilyn HersheySECRETARY1$1,200
Jerrel HeatwoleTREASURER1$1,200
Larry KulpDIRECTOR1$1,000
Jim BiddleDIRECTOR1$1,000
Richard NacziCEO1$0
Joanne TillsCFO/ASSISTANT TREASURER1$0
Sherry PattersonDIRECTOR1$0
Samuel G Tressler IiiDIRECTOR (PART YEAR)1$0
Richard BymaDIRECTOR1$0
Jeff RaneyDIRECTOR1$0
Douglas HarbachDIRECTOR1$0

Data for this page was sourced from XML published by IRS (public 990 form dataset) from: https://s3.amazonaws.com/irs-form-990/202012959349301111_public.xml