Organizations Filed Purposes:
Through bold leadership Greater Public inspires and empowers public media organizations to advance their missions by ensuring a sustainable financial future.
Public Media Development and Marketing Conference (PMDMC) - Greater Public produces one of the largest conferences serving public media in the country - the annual Public Media Development and Marketing Conference (PMDMC), which is co-presented by PBS. In 2019 over 1,000 attendees convened in Dallas to participate in a variety of topical sessions specific to the nonprofit public media industry such as: national trends and research in public media fundraising, finding new revenue via digital engagement, engaging younger audiences, digital marketing and technology platforms, audience growth, engagement case studies, underwriting best practices and much more.
Membership - Greater Public's team of advisors had a record breaking year in terms of member contact and customer satisfaction scores, furthering efforts to make Greater Public an indispensable service to its members as they capture/cultivate resources commensurate with public media's importance to individuals and communities. 2019 Member Station Service Highlights include: an increase in the number of station Cohort groups engaged and served; investments in existing corporate support and other resources as well as new member resources for Gift Clubs and CRM for Public Media.
Direct Services - Greater Public's Direct Mail and List Acquisition Coop Services allow stations to outsource those activities at rates they could likely not achieve on their own, thus helping stations maximize their revenue by keeping costs down. Additionally, participation in these services allows station-based personnel to spend time on other activities that serve their work and their communities.
Executives Listed on Filing
Total Salary includes financial earnings, benefits, and all related organization earnings listed on tax filing
| Name | Title | Hours Per Week | Total Salary |
|---|
| Joyce Macdonald | President & CEO | 40 | $230,000 |
| Joan Kobayashi | VP & CFO | 40 | $131,645 |
| Kassie Stephenson | Director | 1 | $0 |
| Quyen Shanahan | Director | 1 | $0 |
| Tim Roesler | Director | 1 | $0 |
| Jana O'Brien | Director | 1 | $0 |
| Caryn Mathes | Director | 1 | $0 |
| Tom Hjelm | Director | 1 | $0 |
| Delinda Mrowka | Director | 1 | $0 |
| Kerri Hoffman | Secretary | 1 | $0 |
| Michael Vanderhoef | Treasurer | 3 | $0 |
| Steve Schram | Vice-Chair | 4 | $0 |
| Steve Bass | Chairman | 4 | $0 |
Data for this page was sourced from XML published by IRS (
public 990 form dataset) from:
https://s3.amazonaws.com/irs-form-990/202021229349300937_public.xml