SUICIDE AWARENESS VOICES OF EDUCATION
7900 Xerxes Ave S No 810, Minneapolis, MN 55431 www.save.org

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Organizations Filed Purposes: SAVE's mission is to prevent suicide through public awareness and education, reduce stigma and serve as a resource for those touched by suicide. To save lives, our goals are to: 1) increase our scope of impact in public awareness and media; 2) advance and influence the field through shaping the national agenda and building a knowledge base through scientific study of suicide; 3) proactively engage survivors and those with lived experience; and 4) be a recognized leader in prevention and postvention awareness, education and materials. By educating the public, SAVE hopes to remove the stigma associated with suicide and help rid sufferers of the shame, guilt and blame that often accompany mental illness. SAVE's expertise and capacity lies in its long history of suicide prevention programming and in its unique collaboration between boards, staff, volunteers and community partners.

To prevent suicide through public awareness and education, reduce stigma and serve as a resource to those touched by suicide.

SAVE is the leading public awareness organization in the world when it comes to understanding, studying, creating and disseminating public messages about suicide. SAVE has developed numerous multi-media campaigns used in all 50 states as a tool for raising awareness about suicide prevention. The campaign includes TV, radio, newspaper, magazines, outdoor and indoor advertising PSA placement in addition to public relations exposure in TV, radio, print and online media. In addition, SAVE runs the only certification program for safe messaging (www.savecertified.org) and has led international task forces developing guidelines for safe reporting of suicide, bully and social media/bloggers. We also use multiple social media platforms for global engagement and dissemination of suicide prevention messages. In 2019, SAVE generated over 37 million impressions in our public awareness and media relations efforts. SAVE is extremely grateful to the media companies who donated space and time to deliver this important, life-saving message.

Resources and support are provided to those interested in information on suicide prevention and for people touched by suicide through save.org, publications, prevention and grief packets, annual memorial events, resources and referrals. In 2019, SAVE distributed more than 30,000 pieces of SAVE materials and our website received 872,077 page views from more than 214 countries and 85% new visitors.

Community and professional education is an additional component of delivering the SAVE message. This is accomplished with the SAVE Speakers Bureau comprised of staff and trained volunteers who teach the symptoms of mental illnesses connected to suicide, the warning signs of suicide and how to intervene when someone is at risk. In schools we reach youth and teachers and our SMART Schools and SMART Colleges programs engage students in peer led programs. In communities we reach parents, the faith community, civic and nonprofit organizations. Our Let's Talk About It! Program is a community forum teaching information on mental health, mental wellness, and suicide prevention. Annually, SAVE responds to hundreds of requests to provide information in various settings - civic, professional, faith, organizations, businesses, conferences and schools. In 2019, SAVE reached over 20,000 people in 55 appearances.

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