MINNEAPOLIS SAINT PAUL REGIONAL ECONOMIC DEVELOPMENT PARTNERSHIP
400 ROBERT ST NORTH NO 1600, SAINT PAUL, MN 55101 www.greatermsp.org

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Organizations Filed Purposes: GREATER MSP IS A PRIVATE-PUBLIC PARTNERSHIP WHOSE MISSION IS TO ACCELERATE REGIONAL COMPETITIVENESS AND INCLUSIVE ECONOMIC GROWTH.

IN 2010, LEADERS IN THE GREATER MSP REGION CAME TOGETHER THROUGH THE ITASCA PROJECT TO BUILD A NEW COLLABORATION OF PRIVATE AND PUBLIC SECTOR LEADERS THAT WOULD REALIZE THE POTENTIAL OF OUR REGION'S ECONOMY AND ENHANCE OUR GLOBAL COMPETITIVENESS. TODAY, THIS VISION FOR THE GREATER MSP PARTNERSHIP IS BEING REALIZED. IN 2019, MORE THAN 4,500 INDIVIDUALS AND OVER 300 ORGANIZATIONS WERE ACTIVELY INVOLVED IN A DEAL, MARKETING EFFORT, OR STRATEGIC INITIATIVE SUCH AS THE REGIONAL AIR SERVICES PARTNERSHIP OR MAKE IT. MSP. COLLABORATION ON THIS SCALE IS PRODUCING SIGNIFICANT RESULTS IN JOB CREATION, REGIONAL BRANDING, TALENT AND OTHER AREAS. GREATER MSP'S WORK IS NOW COMMONLY CITED, BENCHMARKED AND EMULATED BY OTHER CITIES AND REGIONS. GREATER MSP IS A PRIVATE-PUBLIC PARTNERSHIP. ALL WORK IS SUCCESSFULLY COMPLETED IN PARTNERSHIP WITH MANY ORGANIZATIONS THROUGHOUT THE REGION. THE ORGANIZATION IS FUNDED THROUGH THE INVESTMENT OF PRIVATE SECTOR COMPANIES, PUBLIC SECTOR ENTITIES, AND NONPROFIT FOUNDATIONS.THE GREATER MSP PARTNERSHIP IS FULFILLING ON THE REGION'S VISION FOR A TRUE REGIONAL PARTNERSHIP, LED BY MANY INNOVATING THEIR WAY TO A NEW, MORE INCLUSIVE AND EFFECTIVE PRACTICE OF ECONOMIC DEVELOPMENT. THE GREATER MSP PARTNERSHIP EXISTS TO CREATE ECONOMIC OPPORTUNITY FOR ALL RESIDENTS OF THE REGION, IN EVERY PART OF THE GREATER MSP REGION, AND IN EVERY SECTOR.THIS PARTNERSHIP OF PARTNERSHIPS STARTS BY FOLLOWING GOOD, CONSISTENT DATA THAT ALIGNS ORGANIZATIONS AND INFORMS SHARED PRIORITY SETTING. PARTNERS THEN WORK TOGETHER TO TAKE ACTION AND DELIVER GROUNDBREAKING RESULTS, WHETHER THAT IS CREATING OPPORTUNITY FOR RESIDENTS THROUGH BUSINESS INVESTMENT PROJECTS THAT ADD NEW JOBS TO THE REGION, OR THROUGH THE EXECUTION OF STRATEGIC INITIATIVES TO IMPROVE OUTCOMES IN WORKFORCE, URBAN ECONOMIC DEVELOPMENT, AND MUCH MORE.THE REGION'S ECONOMIC DEVELOPMENT STRATEGY HAS NINE PRIORITIES AND AMBITIONS, INCLUDING: JOB GROWTH, STARTUPS & INNOVATION, TALENT MIGRATION, RACIAL INCLUSION, SKILLS & WORKFORCE, REGIONAL BRAND, AFFORDABILITY, TRANSPORTATION & MOBILITY, AND NEW CLIMATE ECONOMY. STAFF OF THE ORGANIZATION SUPPORT THE PARTNERSHIP IN EXECUTING THIS STRATEGY BY SUPPORTING PLATFORMS FOR BUSINESS INVESTMENT, MARKETING, AND STRATEGIC INITIATIVES THAT ARE SUPPORTED BY A RESEARCH & INTELLIGENCE DEPARTMENT. THROUGH THE GREATER MSP PARTNERSHIP, MORE THAN 4500 INDIVIDUALS FROM MORE THAN 300 LEADING BUSINESSES, UNIVERSITIES, CITIES, COUNTIES, AND PHILANTHROPIC ORGANIZATIONS WORK TOGETHER TO ACCELERATE THE COMPETITIVENESS AND INCLUSIVE GROWTH OF OUR 15-COUNTY REGIONAL ECONOMY.THE PARTNERSHIP SETS ANNUAL GOALS AGAINST THIS OVERALL STRATEGY, INCLUDING JOBS AND CAPITAL INVESTMENT TOTALS FOR BUSINESS INVESTMENT PROJECTS AND INITIATIVE GOALS FOR COALITION-BASED EFFORTS LIKE MAKE IT. MSP. THE VISION, MISSION, AND VALUES FOR THE GREATER MSP REGION AND PARTNERSHIP INCLUDE:REGIONAL VISION:THE GREATER MSP REGION LEADS THE WORLD IN INCLUSIVE ECONOMIC GROWTH BY WELCOMING ALL, EMPOWERING TALENT & IGNITING INNOVATION.PARTNERSHIP MISSION:THE GREATER MSP PARTNERSHIP WILL ACCELERATE REGIONAL COMPETITIVENESS AND INCLUSIVE ECONOMIC GROWTH THROUGH JOB CREATION, CAPITAL INVESTMENT & EXECUTION OF STRATEGIC INITIATIVES.PARTNERSHIP VALUES:ACCOUNTABILITY | ALIGNMENT | INCLUSION | INNOVATION | TRANSPARENCYBUSINESS INVESTMENT OUTREACH AND RESEARCHAS A RESULT OF OUR EFFORTS, AND WORKING IN CONCERT WITH OUR REGIONAL PARTNERS, WE SUCCESSFULLY COMPLETED 14 PROJECTS. THESE PROJECTS RESULTED IN 619 TOTAL DIRECT JOBS AND MANY MORE INDIRECT JOBS. IN ADDITION, THE REGION BENEFITED FROM OVER $101 MILLION IN NEW CAPITAL INVESTMENT. GREATER MSP RESEARCH TEAM PROVIDES CRITICAL, TIME-SENSITIVE RESEARCH SERVICES TO SUPPORT BUSINESS INVESTMENT, MARKETING, AND STRATEGY DEVELOPMENT FOR THE REGION. GREATER MSP ESTABLISHED A NEW 5-YEAR TREND ANALYSIS, SETTING THE STAGE FOR OUR NEW GOAL SETTING EFFORTS. MARKETING AND COMMUNICATIONSGREATER MSP CONTINUED TO DEVELOP A VARIETY OF TOOLS AND VEHICLES TO BRAND AND MARKET THE GREATER MSP REGION, INCLUDING PRINTED COLLATERAL, PROMOTIONAL VIDEO, AND DIGITAL ADVERTISING FOR THE GREATER MSP REGION THROUGH ONLINE BANNERS AND SEARCH ENGINE MARKETING. WE TOLD THE REGION'S STORY TO 2 MILLION PEOPLE ACROSS THE COUNTRY THROUGH DIGITAL CAMPAIGNS. REGIONAL ECONOMIC INDICATORS DASHBOARD - THE GREATER MSP REGION'S COMPETITIVENESS INDICATORS2019 MARKED THE FIFTH CONSECUTIVE YEAR THAT THE GREATER MSP PARTNERSHIP HAS TRACKED A SET OF SHARED METRICS MEASURING THE REGION'S CHANGE ON CRITICAL ECONOMIC, ENVIRONMENTAL, AND SOCIAL OUTCOMES. EACH YEAR, PRIVATE, PUBLIC, AND NONPROFIT LEADERS COME TOGETHER TO DETERMINE WHAT FACTORS SHOULD BE MEASURED TO ENSURE THE CONTINUED EMERGENCE OF THIS REGION AS A NATIONAL AND GLOBAL FORCE. WITH OUR COLLECTIVE APPROACH TO THE REGIONAL INDICATORS DASHBOARD, WE ARE ALL BETTER EQUIPPED TO STRENGTHEN OUR REGION'S ECONOMIC COMPETITIVENESS. MOVING FORWARD, WE ARE IDENTIFYING AREAS OF STRENGTH TO BUILD ON INCLUDING QUALITY OF LIFE, INNOVATION AND AFFORDABILITY AND IDENTIFYING AREAS TO IMPROVE UPON, SUCH AS RACIAL INCLUSION.STRATEGIC INITIATIVESIN ORDER TO ENSURE THAT THE REGION'S ECONOMIC DEVELOPMENT STRATEGY IS SUCCESSFUL, THE PARTNERSHIP IS TAKING ON UNIQUE INITIATIVES DRIVEN BY ENGAGED PARTNERS AND STAKEHOLDERS. HUNDREDS OF COLLABORATORS ARE UNITING TO WORK DIFFERENTLY, THINK OUTSIDE THE BOX, AND JOIN FORCES ON INITIATIVES AIMED AT ENSURING WE WIN IN THE ECONOMY OF BOTH TODAY AND TOMORROW. - MAKE IT. MSP.ALIGNMENT - WORKING AS ONE TEAM AND PURSUING CLEAR GOALS THAT SUPPORT A SHARED VISION - IS A CORE VALUE OF THE GREATER MSP PARTNERSHIP, AND A SIGNIFICANT FACTOR IN OUR SHARED SUCCESS IN ATTRACTING AND RETAINING TALENT. MAKE IT. MSP. IS A MOVEMENT OF INDIVIDUALS AND ORGANIZATIONS, COMING TOGETHER TO CREATE OPPORTUNITIES TO WELCOME NEWCOMERS TO THE REGION, ENGAGE COLLEGE STUDENTS, CONNECT PROFESSIONALS OF COLOR, ATTRACT TECHNOLOGY TALENT, AND MORE. MORE THAN 300 PARTNERS EXECUTED MAKE IT. MSP. PROJECTS IN 2019, INCLUDING DEVELOPING FOUR REPORTS OF ORIGINAL RESEARCH, PROVIDING LEADERS AND EMPLOYERS WITH VALUABLE INSIGHTS. - RASPTHE MSP REGIONAL AIR SERVICES PARTNERSHIP (RASP) WAS LAUNCHED IN 2017 BY THE METROPOLITAN AIRPORTS COMMISSION (MAC) AND GREATER MSP. THE GOAL OF THIS COLLABORATIVE PARTNERSHIP IS TO BETTER CONNECT THE MSP ECONOMY TO THE COUNTRY AND THE WORLD, ELEVATING ONE OF THE MOST IMPORTANT ECONOMIC ASSETS IN OUR REGION FROM GREAT TO GREATER. RASP HELPS TO ENSURE THE MSP AIRPORT CONTINUES TO SET THE STANDARD FOR EFFICIENCY, OPERATIONS, AND CUSTOMER EXPERIENCE. BY IDENTIFYING THE AIR SERVICE NEEDS OF THE BUSINESSES IN OUR REGION AND SUPPORTING THE MAC'S EFFORTS TO ENGAGE THE AIRLINES, RASP SECURED THREE NEW DIRECT INTERNATIONAL FLIGHTS FROM MINNEAPOLIS-SAINT PAUL: DELTA SERVICE TO SEOUL, SOUTH KOREA, A RAPIDLY GROWING GLOBAL BUSINESS MARKET AND GATEWAY TO OTHER ASIAN CITIES; DELTA SERVICE TO MEXICO CITY, A POPULAR DESTINATION IN LATIN AMERICA; AND AER LINGUS SERVICE TO DUBLIN, IRELAND, A CRITICAL FINANCIAL SERVICES HUB AND IMPORTANT BRIDGE TO EUROPEAN MARKETS. - CONNEXTMSPTOP COLLEGE AND CAREER READINESS PROGRAMS ACROSS MINNEAPOLIS-SAINT PAUL, LIKE STEP-UP AND RIGHT TRACK, EQUIP STUDENTS WITH MEANINGFUL EXPERIENCES IN THE WORKPLACE. TENS OF THOUSANDS OF YOUNG ADULTS, LARGELY PEOPLE OF COLOR FROM LOW-INCOME BACKGROUNDS, HAVE SUCCESSFULLY PARTICIPATED IN THESE PROGRAMS. HOWEVER, EMPLOYERS AND PROGRAM LEADERS DO NOT STAY CONNECTED WITH FORMER STUDENTS AFTER THEIR EXTENSIVE EXPERIENCES PREPARING FOR COLLEGE AND CAREERS. CONNEXTMSP IS DESIGNED TO STRENGTHEN NETWORKS AND CREATE MEANINGFUL LONG-TERM CAREER OPPORTUNITIES FOR THESE YOUNG ADULTS. THROUGH AN ONLINE NETWORK, USER-FRIENDLY ALUMNI PLATFORM, AND SPECIAL EMPLOYER ENGAGEMENT OPPORTUNITIES, PARTNERS ARE WORKING TOGETHER TO SUPPORT LOCAL TALENT PIPELINES AND BUILD A MORE DIVERSE AND INCLUSIVE WORKFORCE. THIS AMBITIOUS, INNOVATIVE EFFORT IS CREATING AN INCLUSIVE AND SUSTAINABLE PIPELINE OF TALENT FOR OUR REGION'S EMPLOYERS. - FORGE NORTHMINNEAPOLIS-SAINT PAUL IS ALREADY THE STARTUP CAPITAL OF THE NORTH, A DESTINATION FOR PROBLEM SOLVERS AND ONE OF THE COUNTRY'S FASTEST GROWING ENTREPRENEURIAL COMMUNITIES. BUT TO MAKE THIS THE BEST PLACE IN THE WORLD TO START VENTURES, SOLVE PROBLEMS, AND SCALE IMPACT, A COALITION OF PARTNERS IS WORKING TOGETHER THROUGH FORGE NORTH TO INCLUSIVELY CONNECT AND PROUDLY CELEBRATE THE INDIVIDUALS AND ORGANIZATIONS GROWING VENTURES IN MSP AND ACROSS MINNESOTA. THIS MOVEMENT OF ENTREPRENEURS, INVESTORS, COLLABORATORS, AND ALLIES IS BUILDING A FRONT DOOR TO OUR INNOVATION ECOSYSTEM PROMOTING THE STARTUP COMMUNITY TO AUDIENCES ACROSS THE GLOBE; CONVENING TOP INVESTORS, FOUNDERS, CORPORATE INNOVATORS, AND SUPPORT ORGANIZATIONS, AND BUILDING NEW TOOLS TO JOINTLY MEASURE PROGRESS AND DREAM BIGGER. (CONTINUED)

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