SAINT PAUL RIVERCENTRE CONVENTION AND VISITORS AUTHORITY
175 WEST KELLOGG BOULEVARD NO 502, ST PAUL, MN 55102 www.visitsaintpaul.com

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Organizations Filed Purposes: THE MISSION OF THE SAINT PAUL RIVERCENTRE CONVENTION & VISITORS AUTHORITY IS TO GENERATE ECONOMIC GROWTH FOR SAINT PAUL BY EFFECTIVELY MARKETING THE RIVERCENTRE CAMPUS, SAINT PAUL AND THE REGION AS A PREFERRED CONVENTION AND TOURISM DESTINATION.

TO EFFECTIVELY MARKET THE SAINT PAUL RIVERCENTRE AS A PREFERRED CONVENTION AND TOURISM DESTINATION.

MARKETING SERVES TO ELEVATE AWARENESS OF SAINT PAUL AS A PREMIER CONVENTION AND LEISURE DESTINATION THROUGH EFFECTIVE PUBLIC RELATIONS AND COMPREHENSIVE ADVERTISING/MARKETING EFFORTS. THE DEPARTMENT COORDINATES ADVERTISING, PROMOTIONS, PUBLICATIONS, WEBSITE, SOCIAL MEDIA, AND PUBLIC AND MEDIA RELATIONS PROGRAMS FOR ALL DEPARTMENTS. MARKETING ACCOMPLISHED THE FOLLOWING IN 2020:WORKED WITH WEST 7TH BUSINESS OWNERS TO BRING ON AN EVENT PLANNER FOR LUCKYPALOOZA AND PLANNED THE NCHC FAN FEST. BOTH EVENTS WERE CANCELLED DUE TO COVID-19.MAINTAINED VISIT SAINT PAUL'S WEBSITE, SOCIAL MEDIA AND INSIDER'S BLOG AND TO COMMUNICATE UPDATES AND CHANGES AROUND THE IMPACTS OF COVID-19 ON VISITATION TO SAINT PAUL AND LOCAL BUSINESSES, INCLUDING "SAINT PAUL FROM HOME" CONTENT. SUPPORTED LOCAL BUSINESS THROUGH CURBSIDE/DELIVERY RESTAURANT AND RETAIL LISTS AS WELL AS "LOVE SAINT PAUL PROMOTION".DEVELOPED THE VISITOR GUIDE PUBLICATION - PRINTING WAS POSTPONED DUE TO COVID-19. CONTINUED DISTRIBUTION OF CURRENT ISSUE OF THE GUIDE.COMPLETED A 2 MONTH DIGITAL CAMPAIGN, RIGHT NOW, IT'S ALL YOURS, RESULTING IN 3.2 MILLION IMPRESSIONS, 289,961 CLICKS/ENGAGEMENTS/VIDEO VIEWS AND 9,559 LANDING PAGE SESSIONS.PARTNERED WITH RAMSEY COUNTY PUBLIC HEALTH, CITY OF SAINT PAUL, SAINT PAUL CHAMBER, MIDWAY CHAMBER AND ST. PAUL DOWNTOWN ALLIANCE TO DELIVER THE READY TOGETHER PLEDGE PROMOTING SAINT PAUL'S COMMITMENT TO CLEANLINESS AND SAFETY. OVER 150 BUSINESSES COMMITTED TO THE PLEDGE.

RIVERCENTRE WELCOMED THE FOLLOWING ANNUAL CONVENTIONS IN 2020: LEADING AGE MN INSTITUTE & EXPO.IN ADDITION, THE FOLLOWING INTERNATIONAL, NATIONAL AND REGIONAL CONVENTIONS VISITED RIVERCENTRE FOR THE FIRST TIME; CLA LEARN JANUARY 2020 & UBC 42ND GENERAL CONVENTION.RIVERCENTRE CONTINUED TO HOST ANNUAL MEETINGS AND CONFERENCES INCLUDING: MINNESOTA CHAMBER OF COMMERCE SESSION PRIORITIES, MN AEYC/MN SACA ANNUAL STATE CONFERENCE, PARK DENTAL AND THE DENTAL SPECIALISTS SEMINAR, THE HANDI MEDICAL SUPPLY ANNUAL EDUCATION & EQUIPMENT CONFERENCE, SAINT PAUL AREA CHAMBER ANNUAL MEETING, MINNESOTA TRANSPORTATION CONFERENCE, MMGMA WINTER CONFERENCE, NORTHSTAR FASHION EXHIBITORS, NORTHWEST SHOE TRAVELERS BUYING MARKET, AUER STEEL EXPO, SUMMIT EMPLOYEE MEETING & SHERWIN-WILLIAMS PROSHOW.IN ADDITION, MANY BANQUETS, GALAS AND BENEFITS HOSTED THEIR EVENTS IN RIVERCENTRE INCLUDING; THE HUNT ELECTRIC CASINO NIGHT, THE WINTER CARNIVAL ROYAL CORONATION, 9TH ANNUAL GALA4GOALS, GIRLS HOCKEY TOURNAMENT BANQUETS, BOYS HOCKEY TOURNAMENT BANQUETS, HEALTHPARTNERS LEADER'S BREAKFASTS, PIN DINNER & APPRENTICESHIP GRADUATION, CRESCENT COVE HOME PLATE GALA & THE HEALING HAITI CELEBRATION.WE ALSO ENJOYED WORKING WITH OUR ANNUAL PUBLIC SHOWS: LAND O'LAKES KENNEL CLUB DOG SHOW, MN SPORTSMEN'S HOME & PATIO SHOW, LET'S PLAY HOCKEY EXPO, TWIN CITIES BRIDAL FAIR, MN WEAPONS COLLECTORS SHOW, SAINT PAUL HOME & PATIO SHOW & WORLD'S GREATEST HOBBY ON TOUR.ROY WILKINS AUDITORIUM WAS AGAIN THE HOST LOCATION FOR THE MINNESOTA ROLLERGIRLS, 2020 MCCA STATE CHEERLEADING COMPETITION, WWE PRESENTS: NXT LIVE, MSHSL GIRLS GYMNASTICS TOURNAMENT, BERNIE SANDERS 2020 TWIN CITIES RALLY, MINNESOTA COVID-19 SALIVA TESTING AS WELL AS MANY DANCE COMPETITIONS.

MEMBERSHIP IS RESPONSIBLE FOR CONNECTING MEMBER BUSINESSES WITH THE PUBLIC, INCLUDING LOCAL, REGIONAL AND NATIONAL VISITORS THAT COME TO SAINT PAUL EACH YEAR FOR MEETINGS, EVENTS AND LEISURE TRAVEL. THE DEPARTMENT:-BUILDS RELATIONSHIPS THROUGHOUT THE COMMUNITY IN AN EFFORT TO SECURE NEW MEMBERS AND RETAIN ITS CURRENT MEMBERS.-OFFERS NETWORKING AND EDUCATIONAL PROGRAMMING AND A MEDIUM FOR CONNECTING WITH FELLOW BUSINESSES AND THE COMMUNITY -PROVIDES OPPORTUNITIES FOR INCREASED EXPOSURE THROUGH ADVERTISING AND MARKETING-EDUCATES THE ORGANIZATION ABOUT MEMBER BUSINESSES-SERVES AS A CONDUIT OF VALUABLE CITY AND COUNTY INFORMATION AND RESOURCESMEMBERSHIP ACCOMPLISHED THE FOLLOWING IN 2020:PLANNED 4 IN-PERSON MEMBER EVENTS AND 9 VIRTUAL MEETINGS SERVING 750 ATTENDEES: MYVSP, MEMBER ORIENTATION, ACTIVE SHOOTER TRAINING, SOCIAL MEDIA WORKSHOP, REOPENING WORKING GROUPS, LINKEDIN TRAINING, SPEED NETWORKING, AND A ROUNDTABLE DISCUSSION FOCUSED ON DESIGNING THE FUTURE OF RESTAURANTS IN PARTNERSHIP WITH THE SAINT PAUL RESTAURANT RESILIENCY PROJECT.PARTNER BILLING WAS PAUSED IN MARCH OF 2020, PROMPTING THE REMAINDER OF THE YEAR TO BE USED TO SWITCH OVER OUR BILLING PROCESS TO RUN THROUGH OUR CRM ALLOWING MEMBERS EASIER ACCESS TO THEIR INVOICE, THE ABILITY TO PAY VIA CREDIT CARD, AND A MORE STREAMLINED ACCOUNTING APPROACH.CLOSELY COORDINATED EFFORTS WITH THE SAINT PAUL RESTAURANT RESILIENCY PROJECT IN AN EFFORT TO SUPPORT RESTAURANTS AND PROVIDE RESOURCES AND ASSISTANCE IN MARKETING AND TECHNOLOGY AND A PLATFORM FOR NETWORKING AND BRAINSTORMING.IN COLLABORATION WITH RAMSEY COUNTY, CITY OF SAINT PAUL, ST PAUL CHAMBER, MIDWAY CHAMBER AND ST. PAUL DOWNTOWN ALLIANCE, DEVELOPED THE READY TOGETHER PLEDGE FOR BUSINESSES TO COMMUNICATE SAFE REOPENING PRACTICES.STRATEGIC MARKETING EFFORTS FOR MEMBER INCLUSION IN MARKETING MATERIALS SUCH AS BLOG CONTENT, SAINT PAUL FROM HOME MICROSITE, SOCIAL MEDIA COMMUNICATIONS, RESTAURANT GUIDE LISTINGS, AND MORE.CONTINUED PARTNERSHIP WITH CHINOOK BOOK TO PROVIDE A PACKAGE OF MOBILE VISITOR DEALS, A CURATED COLLECTION OF OFFERS, AND A NEW NATIONAL EMAIL PRIZE PACKAGE PROMOTION PROMOTING MEMBER BUSINESSES TO POTENTIAL TRAVELERS.

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