COMMUNITY MEDIA CENTER OF CARROLL COUNTY INC
1301 WASHINGTON ROAD, WESTMINSTER, MD 21157 www.carrollmediacenter.org

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Organizations Filed Purposes: OUR MISSION IS TO PROVIDE CARROLL COUNTY RESIDENTS AND ORGANIZATIONS WITH SERVICES, TOOLS, TRAINING AND ACCESS TO INNOVATIVE DIGITAL TECHNOLOGIES THAT ENGAGE, INFORM AND CONNECT THEM TO THEIR COMMUNITY.

IN FISCAL YEAR 2020, THE COMMUNITY MEDIA CENTER (CMC) EXPANDED CMSPORTSNET'S LOCAL COVERAGE BEYOND HIGH SCHOOL SPORTS TO INCLUDE THE CARROLL COMMUNITY COLLEGE INAUGURAL SEASON. INDIVIDUAL GAME SUMMARIES AND A 30 MINUTE SEASON WRAP UP SHOW WERE PRODUCED COVERING GIRL'S HIGH SCHOOL SOCCER, HIGH SCHOOL FOOTBALL, AND COMMUNITY COLLEGE MEN'S SOCCER. THE CMC PROVIDED TRAINING FOR 14 STUDENTS AND VOLUNTEERS WHO WORKED ON VARIOUS ASPECTS OF THE SPORTS COVERAGE PROVIDING EDUCATIONAL AND WORKFORCE EXPERIENCE. GAME SUMMARIES WERE BROADCAST ON CABLE CHANNELS HD 1086 AND CHANNEL 19, POSTED ON CMC'S WEBSITE, YOUTUBE, AND FACEBOOK. IN ADDITION, WDVM HAGERSTOWN BROADCAST CMC'S COVERAGE OF THE CARROLL LYNX INAUGURAL SOCCER MATCH. ALTHOUGH THE COVID-19 SHUTDOWN CANCELED THE REMAINDER OF THE 2020 HIGH SCHOOL LACROSSE SEASON, CMC CREATED A NEW SERIES: A SEASON LOST. THE SERIES FEATURED INTERVIEWS WITH COACHES AND PLAYERS FROM BOTH BOYS AND GIRLS LACROSSE TEAMS ACROSS THE COUNTY TO HIGHLIGHT STUDENT ATHLETES ACHIEVEMENTS. THE CMC HONORED LOCAL VETERANS DOCUMENTING THEIR STORIES OF SERVICE TO OUR COUNTRY. THE CMC HELD ITS ANNUAL VETERAN ORAL HISTORY COLLECTION DAY AS PART OF THE CARROLL COUNTY HISTORY PROJECT. OVER A DOZEN LOCAL VETERANS PARTICIPATED BY SHARING THEIR STORY OR BY INTERVIEWING FELLOW SERVICE MEMBERS. INTERVIEWS WERE PART OF A SPECIAL ALL DAY BROADCAST ON CHANNELS HD 1086 AND CHANNEL 19 ON VETERANS DAY AND BECAME PART OF THE CARROLL COUNTY HISTORY PROJECTS PERMANENT ONLINE VIDEO ARCHIVE. IN ADDITION, CARROLL HOSPICE INVITED CMC TO SHARE A VIDEO OF THE PROGRAM AT THEIR ANNUAL WE HONOR VETERANS BREAKFAST. THE PROJECT NOT ONLY HONORS LOCAL VETERAN'S SERVICE AND SACRIFICE, BUT ALSO PRESERVES THEIR RECOLLECTIONS AND PROVIDES A LASTING RESOURCE TO HELP EDUCATE FUTURE GENERATIONS. DUE TO THE SOCIAL DISTANCING REQUIREMENTS OF COVID-19, WESTMINSTER'S TRADITIONAL MEMORIAL DAY PARADE WAS CANCELLED. HOWEVER, THE CMC, IN PARTNERSHIP WITH THE AMERICAN LEGION - CARROLL POST 31, REDESIGNED THE ANNUAL MEMORIAL DAY OBSERVANCE CEREMONY TO INCLUDE VIRTUAL AND RECORDED PRESENTATIONS, THEREBY KEEPING THE 153 YEAR TRADITION ALIVE. THE CMC DEDICATED THE ENTIRE DAY OF PROGRAMMING ON CHANNEL HD 1086 AND CHANNEL 19 TO MEMORIAL DAY RELATED CONTENT; INCLUDING MESSAGES FROM CARROLL COUNTY COMMISSIONERS AND MEMORIAL INTERVIEWS OF LOCAL VETERANS. CMC WORKED WITH LOCAL MUNICIPALITIES TO HELP PROVIDE INCREASED ACCESS AND TRANSPARENCY DURING COVID-19 BY DEVELOPING INNOVATIVE USES OF TECHNOLOGIES TO EXPAND COVERAGE AND DISTRIBUTION OF MUNICIPAL MEETINGS. AS A RESULT, AVERAGE MONTHLY PRODUCTION INCREASED BY 100% IN THE 4TH QUARTER. THIS HELPED TO ENSURE THAT INFORMATION WAS AVAILABLE LIVE TO RESIDENTS ON CABLE TV AND THROUGH MULTIPLE STREAMING PLATFORMS. CMC DEVELOPED QUICK GUIDES WITH STEP-BY-STEP INSTRUCTIONS AND BEST PRACTICES, TO ASSIST MUNICIPALITIES AND COMMUNITY ORGANIZATIONS IN BETTER UTILIZING A VARIETY OF VIRTUAL MEETING PLATFORMS. TO HELP KEEP RESIDENTS UP-TO-DATE ON THE COVID-19 PANDEMIC, THE CMC AIRED PSA'S AND BULLETINS FROM THE CDC AND MARYLAND STATE GOVERNMENT ON CABLE CHANNELS 19 AND HD 1086 AND REBROADCAST COVERAGE OF GOVERNOR HOGAN'S PRESS CONFERENCES ADDRESSING COVID-19 DEVELOPMENTS, RESTRICTIONS, GUIDELINES AND OTHER IMPORTANT INFORMATION. CMC DEVELOPED NEW AND EXPANDED EXISTING PARTNERSHIPS WITH COMMUNITY ORGANIZATIONS TO INCREASE THE IMPACT AND REACH OF PROGRAMMING DURING COVID 19. UTILIZING THE SAME APPROACH DEVELOPED FOR USE WITH VIRTUAL MEETING PLATFORMS, CMC PROVIDED LIVE STREAMING COVERAGE FOR CARROLL COUNTY CHAMBER OF COMMERCE PROGRAMS DESIGNED TO HELP LOCAL BUSINESSES NAVIGATE THE CHALLENGES POSED BY THE PANDEMIC AND PARTNERED WITH CARROLL COUNTY ECONOMIC DEVELOPMENT TO INFORM THE COMMUNITY ABOUT SPECIAL GRANTS AVAILABLE TO BUSINESSES AND NONPROFITS. THE CARROLL COUNTY PUBLIC LIBRARY AND THE HISTORICAL SOCIETY OF CARROLL COUNTY ARE TWO MORE ORGANIZATIONS CMC PARTNERED WITH, TO HELP PROVIDE EDUCATIONAL AND INFORMATIONAL PROGRAMMING TO RESIDENTS VIA CABLE TELEVISION CHANNELS AND MULTIPLE STREAMING PLATFORMS. EIGHT SEPARATE PROGRAMS WERE PRODUCED ON TOPICS SUCH AS ART, MUSIC, LITERATURE AND LOCAL HISTORY AND ALL WERE BROADCAST LIVE ON LOCAL CABLE TV CHANNELS AND ON MULTIPLE STREAMING PLATFORMS TO ENSURE THE WIDEST POSSIBLE DISTRIBUTION. THE CMC CREATED VOTER EDUCATION CONTENT FOR THE 2020 PRIMARY ELECTION. ALL LOCAL CANDIDATES RUNNING FOR PUBLIC OFFICES WERE GIVEN THE OPPORTUNITY TO RECORD A CANDIDATE PROFILE. CANDIDATE PROFILES WERE POSTED ON THE CMC'S WEBSITE IN A SPECIAL ONLINE VOTERS GUIDE ALONG WITH OTHER RELEVANT ELECTION INFORMATION SUCH AS VOTING DATES, DISTRICTS AND POLLING PLACES, AND LINKS TO THE MARYLAND STATE BOARD OF ELECTIONS, THE CARROLL COUNTY BOARD OF ELECTIONS. THE CANDIDATE PROFILES WERE ALSO BROADCAST ON CABLE CHANNELS 19 AND HD 1086. TO HELP OUR PATRON MEMBERS STAY CONNECTED AND CONTINUE TO CREATE CONTENT AFTER IMPLEMENTING FACILITY ACCESS RESTRICTIONS DUE TO THE PANDEMIC, THE CMC HELD VIRTUAL MEMBER MEETINGS. COMMUNITY PRODUCERS WERE GIVEN TIPS AND INSTRUCTION ON HOW TO USE THEIR SMARTPHONE OR TABLET TO PRODUCE CONTENT, AS WELL AS HOW TO USE VIRTUAL CONFERENCING PLATFORMS AND LIVE STREAM CONTENT ON SOCIAL MEDIA. CMC WORKED TO ASSIST PEG PARTNERS BY PROVIDING PRODUCTION SERVICES FOR COVERAGE OF LOCAL GRADUATION PROGRAMS. CMC STAFF RECORDED AND EDITED COVERAGE OF GRADUATION SERVICES AT FIVE OF THE EIGHT AREA HIGH SCHOOLS AND PROVIDED PRODUCTION AND STREAMING SUPPORT FOR THE COVERAGE OF CARROLL COMMUNITY COLLEGE'S DRIVE THRU GRADUATION CEREMONY. OVERALL, THE CMC CONTINUES TO MAKE GREAT STRIDES DESPITE REDUCTIONS IN OPERATING REVENUES AND A PANDEMIC. WHILE THE TOTAL NUMBER OF ORIGINAL PROGRAMS WERE SLIGHTLY LOWER BY APPROXIMATELY 4% THE TOTAL PROGRAMMING HOURS INCREASED BY 12%. WHILE LOCAL SPORTS GAME COVERAGE WAS CUT SHORT BY THE PANDEMIC, THE CMC STILL PRODUCED 12 WEEKS OF COVERAGE WITH 34 GAME SUMMARIES WITH A 48% INCREASE IN TOTAL VIEW AND A 156% INCREASE IN SOCIAL MEDIA ENGAGEMENT. CMC'S PRIMARY ELECTION COVERAGE RESULTED IN 4,444 WEB VISITS TO THE ONLINE VOTERS GUIDE AND 6,828 COMBINED VIEWS OF CANDIDATE PROFILES. CMC'S VETERAN'S ORAL HISTORY INITIATIVE RECORDED 12 INTERVIEWS RESULTING IN 23 HOURS OF CONTENT AND REACHED OVER 10,200 FACEBOOK USERS AND ACHIEVED A 42% ORGANIC ENGAGEMENT RATE AMONG VIEWERS OF SELECT FACEBOOK VIDEOS. NONPROFIT PARTNERSHIP PROGRAMMING INCREASED 60% AS PRODUCTION TECHNIQUES INCORPORATED NEW USES OF WEB CONFERENCING ABILITIES. CMC'S DIGITAL MEDIA STRATEGIES WERE MORE SUCCESSFUL. CMC'S WEBSITE ACHIEVED A 20% INCREASE IN TOTAL USERS. CMC'S FACEBOOK PAGE ACHIEVED A 45% INCREASE IN ENGAGEMENT WITH A 4% AVERAGE REACH ON ENGAGEMENT WITH A 25% INCREASE IN PAGE LIKES. CMC'S YOUTUBE CHANNEL ACHIEVED 138% INCREASE IN TOTAL VIEWS, 59% INCREASE IN TOTAL SHARES AND A 142% INCREASE IN YOUTUBE SUBSCRIBERS.

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